Senior Brand Strategy Lead

Ooredoo Group of Companies; Kuwait City; On-site; KWD 28,000 - 50,000; Full time

Job summary

The Senior Manager, Brand role at Ooredoo Kuwait City is a full-time on-site position responsible for developing marketing initiatives to drive the brand forward and coordinating launch plans for campaigns. You will ensure consistent corporate image and brand guidelines across departments and external events, while managing budgets and vendor relationships.

You will lead the branding strategy, monitor brand equity, and collaborate with PR and market intelligence to optimize campaigns and

Qualifications

• Bachelor degree in Mass Communication, Marketing, Media, Advertising or related discipline.

Responsibilities

• Create and execute effective corporate communication strategies which support the development and growth of brand equity for the corporate brand.
• Develop a clear strategic brand marketing plan using market and competitor information as well as pulling together integrated ATL/BTL communications.
• Provide brand communication briefs and manage relationships with vendors and agencies. Ensuring the execution, consistency of approach and conformity within approved corporate standards, allocated budgets and expected time periods.
• Continuously monitor the presence and awareness of the brand share of voice in the market and all media channels in Kuwait.
• Co-ordinate with Market Intelligence Specialists for ongoing market survey measurements to determine the effectiveness of the brand awareness and marketing activities.
• Carry out any other task that can help in achieving Ooredoo's strategic business objectives and company position.
• Define the parameters for quality for the brand.
• Align with Public Relations to achieve the brand image desired for all corporate events and initiatives.
• Ensure brand guidelines and brand image is well presented in all events executed internally and externally.
• Develop, set and maintain corporate guidelines in order to maintain consistency in the use and layout of corporate image; build brand identity across all the departments and provide a recognizable corporate image.
• Custodian of Brand Activation Budget for related BTL activities.
• Assisting in the development of integrated BTL plan for effective customer communication by suggesting brand activation applications
• Assisting Management in planning and ensuring top class execution of various "Special Projects" taken up by the company
• Development of detailed project papers as per assignment/ task and ensure timely implementation of same.
• Ensure consistency of brand look in indoor and outdoor media.
• Meet quality and performance KPI with supporting documents.
• Ensure that upper management is informed on all critical issues pertaining to the area responsible for.
• Responsible for developing cost analyses and implementation time-lines.
• Provide input for the development of capital and operational budgets, ensuring adequate provision has been made for the funding of all planned activities.
• Preparation of various weekly/ monthly reports relating to staff and achievement in the department.
• Plans, prioritises and manages activities of staff, ensuring that they support business plan achievement and contribute to the Marketing strategiesProactively manage and motivate the team to be highly professional and results oriented.
• Work to improve employee performance through personal coaching and identifying training and development needs.
• Ensure appropriate succession and staff development plans are in place in order to meet the department's ongoing manpower needs.
• Recruit reporting staff as required.
• Conduct annual performance appraisals (Performance Management System) and ensure objectives set are monitored and achieved.
• Proactively take responsibility for self improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
• Other duties as directed by supervisor or other superiors

Education

Bachelor degree in Mass Communication, Marketing, Media, Advertising or related discipline

Job description

The Senior Manager, Brand role at Ooredoo Kuwait City is a full-time on-site position responsible for developing marketing initiatives to drive the brand forward and coordinating launch plans for campaigns. You will ensure consistent corporate image and brand guidelines across departments and external events, while managing budgets and vendor relationships.

You will lead the branding strategy, monitor brand equity, and collaborate with PR and market intelligence to optimize campaigns and