FMCG Brand Manager: Strategy, Launch & Growth

Top Notch Consultancy; Kuwait; On-site; KWD 20,000 - 36,000; Full time

Job summary

Top Notch Consultancy seeks a Brand Manager for Kuwait to lead development and execution of marketing plans and brand-building initiatives that foster consumer loyalty. The role requires strong FMCG brand management experience and a strategic, results-oriented mindset aligned with market dynamics.

Responsibilities include creating brand strategies from consumer insights, guiding product portfolios, coordinating with marketing and sales, and launching initiatives to strengthen brand equity on

Qualifications

• MBA in Marketing preferred.
• At least 8 full years of marketing/brand building experience in FMCG.
• Languages: English; knowledge of Arabic will be an advantage.
• Computer: MS Office.
• Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, execution, business orientation.
• Product Communication, Brand Communication, Consumer Service, Technical Reporting, Fact Finding Techniques, Teamwork Techniques, Cooperation & Coordination, Innovation Techniques.

Responsibilities

• Develop and implement marketing plans and brand building initiatives to create loyalty for the product/brand.
• Develop brand communication to reflect objectives and build brand equity.
• Provide brand direction to develop and execute product/brand marketing programs to build awareness and increase sales.
• Develop brand strategies based on consumer insights for Kuwait and international markets to improve brand health.
• Review market research to anticipate competition and translate consumer attitudes into new branding directions.
• Communicate brand strategies to marketing communications, sales, and other departments.
• Coordinate and align brand strategy with the corporate marketing plan.

Skills

Brand management

Market analysis

Negotiation

Execution

Analytical skills

Influencing

Communication

Education

MBA in Marketing

Tools

MS Office

Job description

Top Notch Consultancy seeks a Brand Manager for Kuwait to lead development and execution of marketing plans and brand-building initiatives that foster consumer loyalty. The role requires strong FMCG brand management experience and a strategic, results-oriented mindset aligned with market dynamics.

Responsibilities include creating brand strategies from consumer insights, guiding product portfolios, coordinating with marketing and sales, and launching initiatives to strengthen brand equity on