Project manager at FRIEND

FRIEND; Kuwait City; On-site; KWD 24,000 - 42,000; Full time

Job summary

FRIEND is seeking a visionary General Manager to take full ownership of a new B2B digital platform in Kuwait City. This is a full-time, on-site role with responsibility for operations, growth, marketing, and team expansion from the ground up.

You will lead cross-functional efforts, shape strategic plans, recruit and mentor staff, and establish key partnerships to drive platform adoption and market penetration in the Kuwaiti market.

Qualifications

• Minimum of 5–7 years of proven leadership experience in general management, startup scaling, e-commerce, or B2B digital platforms.

Responsibilities

• Develop and execute short- and long-term business strategies, roadmaps, and operational workflows.
• Oversee end-to-end marketing strategy, brand positioning, and customer acquisition campaigns for B2B.
• Lead recruitment, hiring, and onboarding of talent across marketing, operations, sales, and customer success.

Skills

Leadership experience

Operations discipline

Strategic marketing

Talent management

English & Arabic proficiency

Job description

This Full time on site position offers great opportunities for career growth.

innovative B2B digital commerce platform.

We are seeking an exceptional, visionary leader to take full ownership of the project, driving its growth, operations, marketing, and team expansion from the ground up.

As the General Manager, you will act as the driving force behind the project, holding full cross-functional ownership.

Your core responsibilities will include:

Operations & Strategy

Develop and execute comprehensive short- and long-term business strategies, operational workflows, and milestone roadmaps. Oversee day-to-day operations to ensure high efficiency, smooth cross-departmental coordination, and adherence to company goals.

Marketing & Growth

Oversee the end-to-end marketing strategy, brand positioning, and customer acquisition campaigns tailored for the B2B landscape. Drive growth initiatives, scale user adoption, and maximize market penetration for the platform.

Talent Acquisition & Team Leadership

Lead the recruitment, hiring, and onboarding of high-performing talent across various departments (marketing, operations, sales, and customer success). Mentor, guide, and evaluate team performance to build a culture of accountability, innovation, and success.

Business Development & Partnerships

Establish and nurture strategic partnerships, supplier relations, and key stakeholder connections to strengthen the platform's ecosystem.

Requirements & Qualifications

• Experience: Minimum of 5–7 years of proven leadership experience in general management, startup scaling, e-commerce, or B2B digital platforms.


• Holistic Skill Set: A rare hybrid of strong operational discipline, strategic marketing acumen, and a proven track record in talent management.


• Leadership & Mindset: Exceptional decision-making skills, problem-solving capabilities under pressure, and the ability to lead multi-disciplinary teams.


• Language Proficiency: Full professional proficiency in both English and Arabic (spoken and written) is mandatory.

Work Location: In person