Director of E-commerce & Marketing

Client of RecruitMe Plus; Kuwait City; On-site; KWD 120,000 - 200,000; Full time

Job summary

RecruitMe Plus is seeking an experienced Director of E-commerce & Marketing in Kuwait to lead an integrated marketing and digital commerce function for a consumer goods business. You will own e-commerce growth, CRM, loyalty, and content partnerships while elevating brand positioning.

Lead cross-functional teams, optimize customer journeys, and translate marketing investments into measurable commercial outcomes across regional and international markets.

Qualifications

• Experience shaping an integrated marketing and e-commerce function.
• Strong track record in consumer goods or premium brands.

Responsibilities

• Own the e-commerce strategy and roadmap for sustainable online revenue growth.
• Lead brand campaigns, digital performance, CRM, loyalty, and content partnerships.
• Drive end-to-end customer journey from discovery to checkout and post-purchase engagement.
• Develop and scale cross-channel marketing plans aligning with commercial targets.
• Build and lead a high-performing team across e-commerce, brand, and performance marketing.

Skills

E-commerce strategy

Digital marketing

Brand leadership

CRM & loyalty

Leadership

Education

Bachelor’s degree in Marketing or Business

Job description

Function Commercial Marketing

Scope E-commerce Brand Digital Performance Marketing CRM Loyalty Content PR amp Influencer Marketing

Location Kuwait

Role Overview

We re on the lookout for an experienced Director of E-commerce amp Marketing to lead the development of an integrated commercially focused marketing and digital commerce function for a consumer goods business The role will combine brand leadership with direct accountability for e-commerce growth digital performance customer engagement CRM and loyalty content partnerships and measurable marketing effectiveness The successful candidate will be expected to strengthen the organization s digital and e-commerce capabilities elevate brand positioning build scalable customer acquisition and retention programs and create a clear link between marketing investment and commercial outcomes

Key Responsibilities

E-commerce amp Digital CommerceOwn the overall e-commerce strategy and roadmap with responsibility for sustainable online revenue growth and customer experience Develop the capabilities required to support regional and international e-commerce including localization payments pricing fulfilment returns SEO and market-specific requirements Lead website trading online merchandising product launches promotional calendars and product availability Own key commercial metrics including conversion average order value units per transaction revenue contribution and cart abandonment Assess relevant marketplace opportunities based on brand fit economics acquisition potential and strategic value Continuously improve the end-to-end online customer journey from discovery through checkout fulfilment and post-purchase engagement

Brand amp 360 MarketingDefine and strengthen brand positioning purpose personality tone of voice visual direction and overall brand narrative Lead integrated brand campaigns product launches creative direction partnerships collaborations and retail marketing initiatives Ensure brand activity is supported by clear objectives disciplined planning and measurable commercial outcomes Build a cohesive marketing calendar that connects brand retail digital e-commerce and customer priorities

Digital amp Performance MarketingLead paid social paid search SEO SEM retargeting affiliate and other performance channels Own customer acquisition efficiency and performance measurement including CAC ROAS traffic quality and conversion optimization Use data and experimentation to improve media effectiveness digital conversion and marketing ROI

Social Media Content PR amp Influencer MarketingLead the social media and content strategy across priority digital channels Build a structured content engine covering campaign content product storytelling education community user-generated content and retail activation Develop a more structured influencer and KOL model spanning high-reach awareness regional credibility engagement and conversion objectives Lead PR partnerships and relevant external brand-building initiatives supported by clear performance measurement

CRM Loyalty amp Customer RetentionOwn the customer database segmentation CRM automation lifecycle marketing personalization and customer analytics Develop and scale a customer loyalty proposition appropriate to the brand and target customer segments Build automated customer journeys across acquisition post-purchase replenishment cross-sell win-back and retention Increase repeat purchase customer lifetime value retention and contribution from CRM and loyalty initiatives

Leadership amp Capability BuildingBuild lead and develop a high-performing team across e-commerce brand performance marketing content social media CRM loyalty and customer analytics Define clear ways of working priorities ownership and performance standards across the function Manage agencies and external partners effectively ensuring strong commercial discipline and delivery quality Partner closely with commercial retail operations technology and other internal stakeholders to deliver shared growth objectives

Key Performance Indicators

E-commerce revenue and revenue growthE-commerce contribution to total businessConversion rate and average order valueCustomer acquisition cost and ROASMarketing ROI and revenue attributionBrand awareness reach and engagementRepeat purchase retention and customer lifetime valueCRM penetration and loyalty contributionWebsite availability fulfilment performance and return rateInternational regional e-commerce growth where applicable

Key Competencies

Brand buildingE-commercePerformance marketingCRM amp loyaltyCustomer analyticsCommercial acumenDigital transformationLeadershipCreative judgmentData-driven decision makingBudget managementAgency management

Knowledge & Experience

10-15+ years of experience across marketing, e-commerce and digital, with broad exposure to commercially driven consumer-facing businesses. Minimum 5 years in a senior leadership role with responsibility for teams, budgets and cross-functional execution. Strong preference for candidates from consumer goods or adjacent premium consumer-facing categories. Proven experience building or scaling integrated 360 marketing capabilities. Strong e-commerce, digital and performance marketing experience with clear commercial accountability. Hands‑on experience with CRM, customer lifecycle management and loyalty is strongly preferred. GCC market experience is required. International brand or multi-market experience is highly desirable.