Digital Media Specialist

BPG Group; Kuwait City; On-site; KWD 6,000 - 10,000; Full time

Job summary

BPG Group in Kuwait City is seeking a Digital Media Specialist to plan, execute and optimize paid media campaigns across multiple platforms on a full-time on-site basis.

You will manage digital and social advertising, monitor performance KPIs, and collate insights to improve reach, engagement and conversions. Collaboration with portfolio clients to tailor media plans and ensure brand consistency is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, IT or related field, or equivalent practical experience.
• Strong written and verbal communication skills in English; Arabic proficiency is an advantage.
• Ability to plan, execute and optimize digital media campaigns across platforms.

Responsibilities

• Plan and launch digital media campaigns across platforms.
• Monitor KPIs and prepare performance reports.
• Collaborate with portfolio clients to develop media plans and adapt assets.

Skills

Planning

Digital & Social media ads

Analytics & reporting

English communication

Education

Bachelor's degree in Marketing/Communications/IT

Job description

Role Description

The Digital Media Specialist is a full-time, on-site role based in Kuwait City, responsible for planning, executing, and optimizing digital media campaigns across multiple platforms.

This role involves managing Digital & Social Advertising platforms, coordinating paid media activities, monitoring performance analytics, and ensuring brand consistency in all digital touchpoints. The Digital Media Specialist will collaborate closely with the portfolio clients to develop media plans & digital strategies, adapt assets for different channels, and implement best practices in digital communication. Daily tasks include planning, launching campaigns, ad opeartions, tracking campaign KPIs, preparing performance reports, and recommending data-driven improvements to enhance reach, engagement, and conversion.

Qualifications

• Candidates should possess strong skills in Planning, Strategies, Digital & Social media Advertising platforms
• Candidates should possess skills in analytics and reporting, including the ability to work with platform insights and basic performance dashboards.
• Bachelor's degree in Marketing, Communications, Media, IT or a related field, or equivalent practical experience.
• Strong written and verbal communication skills in English; Arabic proficiency is an advantage.
• Ability to work on-site in Kuwait City, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Previous experience in an agency or digital marketing environment within the region is preferred.