Digital Marketing & Communications Lead

British International for Education; Kuwait; On-site; KWD 13,392 - 20,088; Full time

Job summary

The British School of Kuwait is seeking a Digital Executive (Local Contract) to manage the school's digital presence across web, email, and messaging platforms. You will oversee campaigns, optimise content, and support admissions with data-driven insights.

You will work within the MAC team, coordinate with multiple departments, and ensure messaging is accurate in English and Arabic. Strong CMS, email, and analytics skills are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years in digital marketing, communications, or similar role.
• Experience with website content management systems and email platforms.
• Familiarity with WhatsApp Business or similar messaging tools.

Responsibilities

• Plan, execute, monitor, and optimise digital campaigns across paid and organic channels.
• Build, schedule, and send email campaigns; manage audience segmentation.
• Maintain and update the school website content via CMS; support SEO tasks.
• Manage WhatsApp messaging campaigns and automated responses.
• Collaborate with MAC team to align digital activity with marketing goals.
• Track performance metrics and generate actionable insights.

Skills

Strong written communication

Cross-language communication (English/

Education

Bachelor's degree in Marketing

Tools

Mailchimp

WhatsApp Business

CMS (website)

Google Analytics

Job description

The British School of Kuwait is seeking a Digital Executive (Local Contract) to manage the school's digital presence across web, email, and messaging platforms. You will oversee campaigns, optimise content, and support admissions with data-driven insights.

You will work within the MAC team, coordinate with multiple departments, and ensure messaging is accurate in English and Arabic. Strong CMS, email, and analytics skills are essential.