Digital Executive

British International for Education; Gouvernement Hawalli; On-site; KWD 13,392 - 20,088; Full time

Job summary

The British School of Kuwait seeks a Digital Executive (Local Contract) to manage and optimise the school's digital presence across web, email, and messaging platforms to support marketing and admissions goals.

This role blends hands-on technical work with day-to-day digital marketing activities, ensuring online channels are up to date, engaging, and effective.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent practical experience).
• 2–4 years of experience in a digital marketing/communications role.
• Experience with website content management systems.
• Experience with email marketing platforms (e.g. Mailchimp).
• Familiarity with WhatsApp Business or other messaging platforms is an advantage.
• Experience in an educational institution or admissions-driven environment is a plus.

Responsibilities

• Digital Marketing: Plan, execute, monitor, and optimise digital marketing campaigns (paid and organic) to support admissions and brand awareness goals.
• Email Marketing: Build, schedule, and send email campaigns and newsletters; manage audience lists/segmentation; monitor performance metrics.
• Website Management: Maintain and update the school website via CMS; manage basic SEO; refresh campaign landing pages.
• Messaging Platforms: Manage WhatsApp messaging platforms, including automation and parent communications.
• Digital Tools and Systems: Act as go-to for digital/technical needs within MAC team; analytics platforms.
• Reporting: Track and report on digital performance metrics across channels; provide insights.
• Collaboration: Work with MAC team to align with marketing, admissions, and communications strategies.

Skills

Digital marketing

Email marketing

Website management

Analytics

SEO

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

CMS

Mailchimp

WhatsApp Business

Job description

Digital Executive (Local Contract)

Company Overview

The British School of Kuwait (BSK) is recognised widely as Kuwait's premier school. In terms of the quality of educational provision; resourcing; the achievements of its students; the breadth of the curriculum; the extent of its extra-curricular provision; the commitment to continuing professional development and the embedding of technology into the teaching, learning and management of the school, BSK sets standards that very few other schools can match. Above all, it is renowned for the quality of its students and its teachers. All teachers at BSK are adventurous, capable and ambitious and whilst the average length of stay has been increasing, there remain frequent opportunities for colleagues to apply for positions of extra responsibility. Though BSK demands the highest standards of professionalism from its staff it remains an exciting environment in which to build a career in teaching.

Job Summary

The Digital Executive is responsible for managing and optimising the school's digital presence across web, email, and messaging platforms to support marketing and admissions goals. This role combines hands‑on technical execution with day‑to‑day digital marketing activity, ensuring the school's online channels are up to date, engaging, and effective.

Key areas of responsibility

• Digital Marketing: Plan, execute, monitor, and optimise digital marketing campaigns (paid and organic) to support admissions and brand awareness goals, including social media advertising and digital content promotion.
• Email Marketing: Build, schedule, and send email campaigns and newsletters; create and enhance email designs and templates; manage email audience lists/segmentation; monitor open rates, click‑through rates, and other performance metrics.
• Website Management: Maintain and update the school website with accurate, current content via the school‑specific CMS in place; manage basic SEO; refresh campaign landing pages as needed.
• Messaging Platforms: Manage the school's WhatsApp messaging platform(s), including campaign messaging, automated responses/chatbots, and parent/prospective‑parent communications (both automated and ad hoc).
• Digital Tools and Systems: Act as the go‑to person for digital/technical needs within the MAC team, enhancing content and processes for the automated workflows across the school (admissions, enrolment, etc.), and analytics platforms (e.g. Google Analytics).
• Reporting: Track and report on digital performance metrics across all channels, providing insights and recommendations.
• Collaboration: Work closely with the wider MAC team to ensure digital activity aligns with overall marketing, admissions, and communications strategy, along with supporting cross‑functionally across Academic, Accounts, Operations, and Processes teams.

Person Specification

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience).
• 2–4 years of experience in a digital marketing, communications, or similar role.
• Experience with website content management systems.
• Experience with email marketing platforms (e.g. Mailchimp, or similar).
• Familiarity with WhatsApp Business or other messaging/broadcast platforms is an advantage.
• Experience in an educational institution or admissions‑driven environment is a plus, though not essential.

Skills and Attributes

• Strong written communication skills (English and Arabic) with excellent attention to detail.
• Comfortable working with digital tools and quick to pick up new platforms/software.
• Solid understanding of SEO, analytics, and digital performance tracking.
• Good organisational skills with the ability to manage multiple channels and deadlines simultaneously.
• A proactive, problem‑solving mindset, especially when handling technical issues.
• Creative eye for content and an understanding of audience‑appropriate messaging (parents, prospective families, students).
• Ability to work collaboratively within a team.