Assistant Marketing Manager: Growth & Campaign Lead

Americana Restaurants; Kuwait City; On-site; KWD 7,000 - 10,000; Full time

Job summary

Americana Restaurants is seeking an Assistant Marketing Manager to translate brand strategy into disciplined, insight-led marketing execution across casual dining venues and corporate priorities.

The role bridges brand, operations, revenue, digital, CRM, and agencies to drive sales, guest engagement, and profitable growth. 5–8 years of marketing experience in hospitality or multi-site consumer brands is preferred, with strong English communication and GCC market awareness.

Qualifications

• 5–8 years of progressive marketing experience, ideally in restaurants, hospitality, retail, or consumer brands.
• Strong understanding of casual dining, guest occasions, delivery platforms, and local store marketing.
• Ability to connect marketing activity with sales, ROI, and pricing dynamics.
• Proven project leadership across multiple campaigns, timelines, budgets, and approvals.
• Digital capability across paid media, social, CRM, loyalty, and app activations.
• Analytical skills to interpret sales data, dashboards, and competitor intelligence.
• Excellent written and verbal communication; ability to brief and summarize for leadership.
• Bachelor’s degree in a relevant field; MBA or certs are advantageous.
• Fluency in English; Arabic is a plus for GCC market execution.

Responsibilities

• Translate brand strategy into actionable quarterly and monthly marketing plans.
• Lead end-to-end campaign planning across dine-in, delivery, CRM, social, and partnerships.
• Build campaigns with clear business cases including ROI expectations.
• Strengthen guest journey with marketing across awareness, discovery, and loyalty.
• Collaborate with Culinary, Operations, Finance, and Supply Chain on launches and promos.
• Manage digital campaigns, content calendars, CRM activations, and app communications.
• Identify local store marketing opportunities to drive footfall and occasions.
• Guide agencies and creative partners to ensure on-brand, timely output.
• Track category trends and competitor activity to suggest adjustments.
• Prepare weekly/monthly marketing updates and KPI dashboards.

Skills

Brand strategy

Campaign management

Digital & CRM

Analytics & reporting

Stakeholder management

Communication

Project leadership

Paid media

Content planning

Education

Bachelor's in Marketing/Business/Communications/Hospitality

MBA or professional marketing certification

Tools

CRM tools

Google Analytics

Social media management tools

Job description

Americana Restaurants is seeking an Assistant Marketing Manager to translate brand strategy into disciplined, insight-led marketing execution across casual dining venues and corporate priorities.

The role bridges brand, operations, revenue, digital, CRM, and agencies to drive sales, guest engagement, and profitable growth. 5–8 years of marketing experience in hospitality or multi-site consumer brands is preferred, with strong English communication and GCC market awareness.