VP of Marketing - Growth & LTV Mastery (Italy)

Everli; Milano; In loco; EUR 80.000 - 120.000; Tempo pieno

Descrizione del lavoro

A leading online grocery marketplace in Milan is seeking a VP of Marketing to oversee customer acquisition and retention strategies. This role demands a data-driven leader with experience in executing multi-channel acquisition strategies and managing marketing budgets efficiently. The successful candidate will collaborate with various departments to align growth with operational capabilities, ensuring sustained economic viability. A permanent contract with competitive remuneration is offered, along with unique employee benefits in a dynamic work environment.

Servizi

Welfare Budget for various services

Grocery discount

Competitive salary

Competenze

• Deep understanding of marketing and growth stack.
• Experience leading cross-functional marketing teams.
• Hands-on with multi-channel acquisition strategies.
• Proven track record of owning growth funnels.

Mansioni

• Define Italy’s growth model and investment strategy.
• Own LTV:CAC and overall marketing unit economics.
• Lead paid and organic acquisition channels.
• Drive experimentation to identify growth opportunities.
• Oversee retention KPIs to grow cohort LTV.

Conoscenze

Data-driven decision-making

Multi-channel acquisition

Cross-functional leadership

Analytics and reporting

Marketing budget management

CRM strategies

Fluency in English

Fluency in Italian

Formazione

Bachelor’s degree in Marketing, Business, Economics, or related field

Strumenti

Attribution tools

Analytics dashboards

Descrizione del lavoro

A leading online grocery marketplace in Milan is seeking a VP of Marketing to oversee customer acquisition and retention strategies. This role demands a data-driven leader with experience in executing multi-channel acquisition strategies and managing marketing budgets efficiently. The successful candidate will collaborate with various departments to align growth with operational capabilities, ensuring sustained economic viability. A permanent contract with competitive remuneration is offered, along with unique employee benefits in a dynamic work environment.