Trade Marketing Specialist

K2 Partnering Solutions; Milano; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company in Consumer Electronics is seeking a Trade Marketing Specialist to develop and execute strategies aimed at increasing sales through trade partners in Milan, Italy. The role requires over five years of experience in trade marketing, strong marketing knowledge, and excellent relationship-building skills. The ideal candidate will analyze market data and coordinate efforts across teams to align consumer marketing with trade strategies. This is a full-time entry-level position with opportunities for professional growth.

Competenze

• 5+ years experience in a trade marketing role within the Consumer Electronics market.
• Strong understanding of marketing and sales principles.
• Ability to analyze market data and generate actionable insights.

Mansioni

• Develop and implement trade marketing plans to meet business objectives.
• Create and distribute sales materials and define promotional campaigns.
• Build relationships with retailers to understand their needs.

Conoscenze

Trade marketing strategies

Communication skills

Analytical skills

Negotiation skills

Relationship-building skills

Formazione

Bachelor's degree in business or marketing

Strumenti

Microsoft Excel

Microsoft PowerPoint

Descrizione del lavoro

Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier.

TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z.

We are official partner of the Country Football Team.

TCL’s slogan or signature, « The Creative Life », sets the tone.

Our strengths:

• Taste for challenge of all teams
• High development ambitions
• Industrial vertical integration
• European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux)

For more information, kindly visit our website.

Role Overview

The Trade Marketing Specialist will develop and execute strategies to increase sales through trade partners.

Responsibilities

• Strategy and planning: Develop and implement trade marketing plans and promotional activities to meet business objectives.
• Sales support / Campaign Plan: Create and distribute sales materials, like promotional flyers, online visual, define ATL campaign including TV / RADIO / digital assets with retail partners.
• Partner collaboration: Build and maintain strong relationships with retailers to understand their needs and implement joint initiatives.
• Channel management: Ensure brand visibility and consistent implementation of promotional campaigns across all relevant trade channels.
• Data analysis: Analyze market data, sales reports, and competitor activity to measure campaign effectiveness and identify areas for improvement.
• Cross-functional coordination: Work closely with the sales and marketing product and communication teams to ensure alignment between consumer marketing and trade strategies.

Essential skills and qualifications

• +5 years experience in same role within CE market
• Strong understanding of marketing and sales principles.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical skills to interpret data and generate actionable insights.
• Proficiency in Microsoft Excel and PowerPoint is often required.
• A bachelor’s degree in business, marketing, or a related field is typically required.
• Ability to think critically and creatively.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing
• Industries: Computers and Electronics Manufacturing and Retail

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