Trade Marketing Manager

Alexander Steele Recruitment; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading recruitment firm seeks a Trade Marketing Manager in Milan to develop trade strategies across Europe, ensuring alignment with commercial objectives. The role demands 10 years of experience in FMCG trade marketing, strong analytical skills, and fluency in English. Candidates should display excellent stakeholder communication and be willing to travel.

Servizi

International working environment

Influence on commercial strategy

Opportunities for professional growth

Competenze

• At least 10 years of experience in Trade Marketing, Sales, or Commercial Strategy within FMCG.
• Experience with both retail and OOH channels.
• Strong financial acumen with hands-on P&L ownership.
• Advanced analytical skills with market data tools exposure.
• Excellent communication and presentation skills.
• Fluency in English; Italian is a plus.
• Willingness to travel across multiple countries.

Mansioni

• Define and manage trade marketing budgets and promotional investments.
• Lead continuous P&L monitoring and monthly reporting.
• Evaluate sell-in/sell-out performance and ROI across markets.
• Design and implement B2C and B2B trade marketing plans.
• Develop impactful in-store execution.
• Build and manage Joint Business Plans with customers.
• Represent the company at events and trade fairs.
• Collaborate with cross-functional teams on pricing and market dynamics.

Conoscenze

Trade Marketing experience

Financial acumen

Analytical skills

Stakeholder communication

Fluency in English

Retail and OOH channel knowledge

Strumenti

Market data tools (Nielsen, IRI, GfK)

Descrizione del lavoro

About the Role

We’re looking for an experienced and data-driven Trade Marketing Manager to lead our trade marketing strategy across key European markets — Italy, Romania, and Hungary.

You’ll play a pivotal role in defining commercial strategy, managing budgets, and ensuring the effective allocation of trade investments to drive profitable growth.

This role works closely with Sales, Marketing, Supply Chain, and Leadership teams to translate insights into execution and deliver tangible business results.

Key Responsibilities

• Define and manage trade marketing budgets and promotional investments in line with commercial targets.
• Lead continuous P&L monitoring , performance analysis, and monthly reporting to senior management.
• Evaluate sell-in / sell-out performance and ROI across key markets using tools such as Nielsen, IRI, or GfK .
• Design and implement B2C and B2B trade marketing plans , including assortment, promotions, and distribution strategies.
• Develop impactful in-store execution , from POS materials to retail media and brand activations.
• Build and manage Joint Business Plans with strategic customers to strengthen partnerships and category growth.
• Represent the company at events, exhibitions, and trade fairs , leading both strategy and execution.
• Collaborate daily with cross-functional teams to align on pricing, performance, and market dynamics.

What We’re Looking For

• ~10 years’ experience in Trade Marketing, Sales, or Commercial Strategy within FMCG .
• Proven experience across both retail and OOH channels .
• Strong financial acumen with hands‑on P&L ownership.
• Advanced analytical skills with exposure to market data tools (Nielsen / IRI / GfK) .
• Excellent stakeholder communication and presentation skills.
• Fluent in English (Italian is an advantage).
• Willingness to travel across Italy, Romania, and Hungary.

What’s on Offer

• An international, fast‑paced working environment.
• Direct influence on commercial strategy and business performance.
• Opportunities for professional growth and development within a global organisation.