Trade Marketing Manager

IFFCO Italia; Marcianise; Ibrido; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading company in the food industry is seeking a Trade Marketing Manager to define and execute strategies across key markets including Italy, Romania, and Hungary. Responsibilities include budget management, market analysis, and collaborative execution of trade marketing plans. Ideal candidates will have 10+ years in FMCG roles, strong financial acumen, and excellent communication skills. This position offers significant growth opportunities and involvement in shaping commercial strategy.

Servizi

International working environment

Direct impact on business performance

Growth opportunities

Competenze

• Proven experience in Trade Marketing, Sales, or Commercial Strategy roles within FMCG industries.
• Strong financial acumen with P&L management background.
• Analytical mindset with market data analysis experience.
• Excellent communication skills for senior stakeholder engagement.
• Ability to adapt strategies to fast-changing market dynamics.
• Willingness to travel across Italy, Romania, and Hungary.

Mansioni

• Define budgets and oversee continuous P&L management.
• Monitor market dynamics and analyze sell-out performance.
• Implement Trade Marketing plans for B2C and B2B channels.
• Act as a strategic partner to the Leadership team.
• Track performance with Sales team and distributors.

Conoscenze

Trade Marketing experience

Financial acumen

Market data analysis

Communication and presentation skills

Collaboration in cross-functional teams

Fluent in English

Descrizione del lavoro

Overview

Designation : Trade Marketing Manager

Location : Marcianise(CE) or Milan

About the Role

We are looking for a highly motivated and analytical Trade Marketing Manager to join our team and playing a key role in defining and executing trade marketing strategies across key markets (Italy, Romania, Hungary). This role will work in close collaboration with Sales team, Marketing, Supply Chain and Leadership team to ensure profitable growth, design and implementation of commercial strategy and effective investment allocation.

Key Responsibilities

Budget & Performance Management :

• Define budgets in collaboration with the Sales team, including volume targets, promotional plans, and trade investment allocations.
• Oversee continuous P&L management and monitoring within company guidelines.
• Conduct monthly Performance Analysis vs. Budget and Previous Year results.
• Provide regular performance updates and presentations to the Group Board.

Market & Performance Analysis :

• Continuously monitor market dynamics to identify opportunities, risks, and emerging trends.
• Analyze sell-out performance (e.g. Nielsen) and track sell-in vs. sell-out results.
• Evaluate ROI of activities and initiatives to ensure profitability.
• Partner with the Sales and Supply Chain teams for monthly performance reviews.

Commercial Strategy & Trade Marketing Execution :

• Define and implement Trade Marketing plans for both B2C and B2B channels (assortment, promotions, distribution).
• Develop and roll out in-store strategies (POP materials at both international and local level).
• Manage the company’s presence at events and exhibitions, from strategy to organizational aspects.
• Build and execute Joint Business Plans with key customers focusing on distribution, trade tools, and retail media opportunities.
• Conduct regular market visits and store checks.

Collaboration and Leadership :

• Act as a strategic partner to the Leadership team ensuring alignment with profitability objectives.
• Maintain daily interaction with Sales team and main distributors for performance tracking, pricing and competition in monitoring.

Requirements

• At least 10 years of proven experience in Trade Marketing, Sales, or Commercial Strategy roles within FMCG industries (within both OOH and retail channel preferred)
• Strong financial acumen and solid experience with P&L management.
• Analytical mindset with hands-on experience in market data analysis (e.g. Nielsen, IRI, GfK).
• Excellent communication and presentation skills, with experience in reporting to senior stakeholders.
• Ability to work collaboratively with cross-functional teams and adapt strategies to fast-changing market dynamics.
• Fluency in English
• Willingness to travel across key markets (Italy, Romania, Hungary).

What We Offer

• An international and dynamic working environment.
• Direct impact on the commercial strategy and business performance of key markets.
• Growth opportunities within a fast-evolving organization
• Only applications meeting above requirements will be considered

ABOUT US

Leader in the production of vegetable spraying, cooking and whipping creams, IFFCO Italia combines the strength of an international group with the quality of an Italian production.

IFFCO Italia is specialized in the production of vegetable whipping, spraying, and cooking creams intended both for professional usage (chefs, pastry chefs, etc.) and for domestic consumption .

In 2015 the multinational group IFFCO, leader in food industry, acquires the industrial complex of the historical company CODAP, thus becoming the owner of its prestigious brands in the cream sector, such as Spray Pan, Gran Cucina, and Hulalà.

IFFCO group , based in the United Arab Emirates, is one of the world’s leading company in the food industry, present in 26 market categories, with 62 operating locations around the world, and with an annual production of over 5 million tons of food products.