TikTok Shop - B2B Marketing Manager, EU

TikTok; Milano; On-site; EUR 40,000 - 60,000; Full time

Job summary

A leading social media platform seeks a B2B Marketing Specialist in Milano, Italy. The role involves supporting European teams to recruit sellers, creating onboarding materials, and analyzing performance data. Candidates should have 3-5 years in B2B marketing, excellent communication skills, and fluency in multiple European languages. This position offers an opportunity to work in a diverse, innovative environment that values creativity and collaboration.

Qualifications

• 3–5 years in B2B marketing, ideally on platform‑side e‑commerce.
• Strong understanding of online retail trends.
• Ability to translate technical concepts into compelling narratives.
• Experience with data-driven achievements.

Responsibilities

• Support recruitment of high‑value sellers and creators.
• Create toolkits and onboarding materials.
• Coordinate B2B lead generation events.
• Analyze performance data and KPIs.
• Collaborate with local teams for messaging alignment.

Skills

B2B marketing experience

Understanding of TikTok and creator ecosystems

Excellent communication skills

Fluency in European languages

Data-driven mindset

Job description

Responsibilities

• Support our European In‑Country teams to recruit high‑value sellers and creators to the platform through sales enablement content and partnerships with third parties and internal TikTok key stakeholders, such as trainings, webinars, and publications.
• Support in narrative diffusion – create toolkits, onboarding materials, case studies, and content that empower merchants and agencies to scale on TikTok Shop. Build LinkedIn and B2B TikTok strategy.
• Industry & Community Building for positioning – B2B online and offline lead‑generation event operational coordination across Europe with local teams and agencies, securing and raising the bar within a frugal mindset. Help strategically direct event selection and prioritisation.
• Performance & Data Analysis – track KPIs such as gross leads, impressions, reach, CPM channel performance, and provide recommendations.
• Cross‑Functional Collaboration – work with local teams, local marketing POC, and communications to align merchant messaging, showcases, and other strategic inputs to our work.

Minimum Qualifications

• 3–5 years in B2B marketing, ideally on platform‑side e‑commerce, digital marketplaces, or social commerce.
• Strong understanding of TikTok, creator ecosystems, and online retail trends.
• Excellent communication skills with the ability to translate technical concepts into compelling narratives.
• Fluent in multiple European languages (German, French, Italian, Spanish) to collaborate cross‑functionally across these regions.
• Both creative and analytical mind with a proven track record in data‑driven achievements.

Preferred Qualifications

• Proven experience building acquisition funnels, growth campaigns, and partner programs.
• Ability to deliver under pressure in a fast‑paced environment, with flexibility and an aptitude for handling complexity.
• High attention to detail while maintaining a pragmatic solution‑orientation.
• Operational excellence in project and stakeholder management.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.