Technical Architect- Data 360/Marketing Cloud

Salesforce; Lombardia; On-site; EUR 68,000 - 94,000; Full time

Benefits offered by this job

Incentive component

Job summary

Salesforce Professional Services is seeking a Data Cloud & Marketing Cloud Technical Architect to lead enterprise data management solutions. You will shape data architectures, ensure secure data governance, and align cross-cloud integrations with business goals. Strong English and Italian communication is essential.

Travel to client sites (25–50%), deliver architectural designs, and mentor teams through implementation and testing within an entrepreneurial, fast-paced environment.

Qualifications

• Direct experience designing and configuring Data Cloud (Data360) for enterprise use cases.
• 2+ years in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio); AMPScript/SSJS a plus.
• 10+ years in professional services.
• Deep knowledge in MDM, data distribution, and data modeling; metadata & lineage.
• Ability to document data flows, engineering flows, and technical artifacts.
• Translate client requirements into technical solutions within our product suite.
• Experience integrating Salesforce with ETL, CRM, data lakes via APIs.
• Lead inter-team meetings; conduct testing and validation of solutions.
• Fluent in English and Italian.

Responsibilities

• Act as primary Data Cloud SME to support project delivery.
• Drive design documents leveraging Salesforce best practices.
• Guide enterprise data architecture and emphasize data governance.
• Provide guidance on integration development and architecture standards.
• Lead code reviews and define coding standards (SQL, SSJS, AMPScript).
• Manage stakeholders and align tech strategy with business value.
• Troubleshoot issues and drive proactive risk resolution.

Skills

Data Cloud

Marketing Cloud

Professional services

Enterprise Architecture

Solution documentation

Requirements translation

Cross-cloud integration

Technical leadership

English & Italian

Education

Degree or equivalent experience

Tools

AMPScript

SSJS

REST/SOAP APIs

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Customer Success Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

DEPARTMENT DESCRIPTION

Salesforce Professional Services focuses on delivering strategic engagements that define transformational opportunities and articulate clear plans for execution of change programs. We rely on our team’s expertise and specialisms to engage with executive-level customers to agree on specific business goals and actions to ignite the full value of Salesforce. Our approach considers people, process, and technology — and a successful engagement includes recommendations to the business for change to support deeper, more relevant use of the Salesforce platform.

OVERVIEW OF THE ROLE

Salesforce is currently seeking a Data Cloud & Marketing Cloud Technical Architect to join our Professional Services team within the Customer Success Group (CSG). This role is centered on being a "Data" subject matter expert, leading the design and implementation of enterprise‑grade Data Management solutions. While Data Cloud (Data360) expertise is a must, the ideal candidate will also possess a strong background in Salesforce Marketing Cloud to drive cross‑cloud success. The Technical Architect is responsible for architecting scalable solutions across enterprise landscapes, ensuring data is democratized and ready for enterprise AI usage. You will work closely with Project Managers and Technical Architects to ensure on‑time, fully functioning integrations. The ideal candidate thrives in an entrepreneurial atmosphere, communicates tactfully with business operations, and effectively designs, tests, and deploys complex software solutions. You must be an excellent communicator who can tailor delivery to a variety of audiences and communicate both in English and Italian fluently.

YOUR IMPACT

Through our extended onboarding program of formal certification, internal training, knowledge transfer, hands‑on experience and closely working with other Consultants, Architects and Project Managers you will become a Salesforce Domain Authority at the forefront of our offerings, delivering outstanding customer success.

• Become a Trusted SME: Act as the primary authority for Data Cloud to support project delivery, including how data architecture relates to the success of Agentforce and AI.
• Strategic Design: Drive the creation of application and technical design documents (Blueprints/FSD) which leverage Salesforce best practices and effectively integrate Salesforce into the customer’s infrastructure.
• Data Democratization: Design and guide customer's enterprise data architecture, highlighting the importance of Data Governance and ensuring solutions adhere to security and privacy regulations.
• Technical Excellence: Provide guidance on integration development best practices, Enterprise Architecture standards, and environment management.
• Lead code reviews and define coding standards (SQL, SSJS, AMPScript).
• Stakeholder Management: Facilitate and influence Executive Customer stakeholders while aligning technology strategy to business value and ROI.
• Risk Mitigation: Troubleshoot key customer implementation issues and demonstrate the ability to drive to a successful resolution through proactive risk management.

REQUIRED QUALIFICATIONS

• Data Cloud Expertise: Direct experience designing and configuring the Data Cloud (Data360) platform to enable enterprise use cases (Ingestion, Unified Profile, Insights, and Activation).
• Marketing Cloud Mastery: 2+ years of direct experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio). Knowledge of AMPScript and SSJS is a strong plus.
• Minimum of 10 years’ experience in professional services.
• Architectural Proficiency: Deep knowledge in MDM, Data Distribution, and Data Modeling concepts, with a strong understanding of metadata and lineage.
• Solution Documentation: Ability to clearly and articulately document solutions, including data flows, engineering flowcharts, and technical artifacts.
• Requirement Translation: Ability to create a solution based on client requirements and map Business Processes into our technical product suite (e.g., mapping Data Cloud DMOs to Marketing Cloud Data Extensions).
• Cross‑Cloud Integration: Knowledge of API patterns (REST/SOAP) and experience integrating Salesforce with different business systems (ETL, CRM, Data Lakes).
• Technical Leadership: Lead inter‑team meetings on technical and business challenges; conduct solutions testing and validation.
• Language Skills: Proficiency in English AND Italian languages is mandatory.
• Mobility: Travel to client sites for onsite discovery and solutions presentations (estimated 25% - 50%).
• Education: Degree or equivalent relevant experience required.

PREFERRED AI & Personalization

• Familiarity with Agentforce Marketing and Marketing Cloud Personalization (formerly Interaction Studio).

Strategic Communication

• Excellent written, verbal, and visual communication skills, able to present complex concepts at both tactical and executive levels.

Data Background

• 10+ years in data architecture or consulting, with a focus on relational data models and complex SQL syntax.

ECO SYSTEM KNOWLEDGE

• Familiarity with external Data Platforms (e.g., Snowflake, Databricks, AWS, GCP) and functional domains such as Finance, Telco, or Retail.

Certifications

• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Data Architect
• Marketing Cloud Email Specialist
• Marketing Cloud Consultant

Adaptability

• Ability to work independently in a fast‑paced, fluid environment and remain "scrappy" as we scale and evolve our team.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. We believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is EUR 68,000 to EUR 93,500 annually. Italy CBA (Contratto collettivo nazionale di lavoro del commercio) (01/04/2015 - ) Quadri. In addition to the base salary, this position may offer access to a range of additional benefits including an incentive component which is tailored by grade level.

We are Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.