Stakeholders Value Marketing Manager

Edwards Lifesciences; Napoli; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global medical innovations company is seeking a Marketing Manager to develop comprehensive marketing strategies and build relationships with stakeholders. The ideal candidate will have significant experience in the healthcare industry, excellent project management, and negotiation skills. This opportunity offers competitive compensation in a dynamic and inclusive work environment in Naples, Italy.

Servizi

Flexible working hours

Employee Stock Purchase Programme

Comprehensive Wellness programme

Competenze

• 8+ years of work experience in healthcare industry.
• Strong clinical knowledge and market understanding.
• Ability to manage competing priorities.

Mansioni

• Develop comprehensive marketing plans for products.
• Build relationships with key opinion leaders.
• Analyze market data for regional impact.

Conoscenze

Project management

Communication skills

Negotiation skills

Relationship management

Market analysis

Formazione

Bachelor's Degree with 8 years of work experience

Master's Degree with 5 years of related experience

Strumenti

Microsoft Office Suite

Descrizione del lavoro

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life‑changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

Our Stakeholders Value Marketing Manager develops non‑clinical/value program complementing our clinical differentiation programs to effectively market Edwards products and services to constituents including Edwards's sales representatives, clinicians and hospital administrators.

How you will make an impact

• Develop comprehensive plans including strategies and tactics for main products
• Harmonize and strengthen the answers to tenders in countries with clinical and non clinical differentiation
• Build relationships with key opinion leaders (KOL) and non clinical stakeholders (hospital purchasers, C‑suite) to help highlight product value in the current competitive market environment
• Develop compelling clinical and non‑clinical messages and materials that support product selling and commercialization strategies
• Strong collaboration with Bids and Tenders, Public affairs, Marketing and Sales teams to bring all efforts on value selling to life
• Manage budgets related to non‑clinical activities
• Analyze market data to assess regional impact of potential activities

What you will need

• Bachelor's Degree with 8 years of work experience or
• Master's Degree or equivalent with 5 years of related experience working in a purchasing or tenders environment in the healthcare industry

What else we look for

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills
• Excellent negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of related aspects of marketing concepts and principles
• Extensive understanding of economic and tenders driven environments
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast‑paced environment
• Ability to represent leadership on sections of projects within a specific area working closely with cross‑functional team, marketing and public affairs peers and leaders and managing needs and messaging to upper management
• Ability to maintain a strong relationship with the regional sales team, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

What is it like to work at Edwards Lifesciences in Italy?

As a global leader in patient‑focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.

We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. (Certified for ISO30415 D& I)

To achieve this, we offer on‑the‑job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).

Benefits

• Competitive compensation and benefits package
• Flexible working hours, remote working
• Life Insurance
• Accidental Death & Disability Insurance
• Telemedical Services
• Meal vouchers
• Service Awards
• Employee Stock Purchase Programme
• Employee Assistance Programme
• Comprehensive Wellness programme including preventive cardiovascular screening, educational events, on‑site fitness center, lessons with personal trainer, fruit in the office, charity activities and much more.

Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.