Social Media Senior Specialist

AliExpress; Milano; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A global e-commerce platform is seeking a social media strategist based in Milan. This role involves developing and implementing social media strategies, creating engaging content, and analyzing performance data across platforms like Instagram, TikTok, and YouTube. Ideal candidates have at least 3 years of relevant experience and a degree in marketing or advertising. Proficiency in Italian and English is essential, and familiarity with the Chinese language is a plus.

Competenze

• At least 3 years of experience in social media planning and account management.
• Proficiency in content trends and viral marketing on platforms like Instagram, TikTok, and YouTube.
• Strong data analysis skills to inform strategy adjustments.

Mansioni

• Develop and implement social media strategies that align with brand and marketing objectives.
• Create and schedule content to boost engagement.
• Monitor performance data to optimize strategies.

Conoscenze

Social media planning

Content creation

Data analysis

Proficiency in Italian

Proficiency in English

Formazione

BSc / BA in Marketing, Advertising or related field

Descrizione del lavoro

Job Summary

AliExpress is a global e-commerce platform that offers consumers a wide selection of products at competitive prices. We are dedicated to delivering an extraordinary shopping experience while fostering brand loyalty and trust within our diverse customer base.

Responsibilities

• Develop and implement social media / influencers strategies that align with our brand positioning and marketing strategies.
• Create original content and schedule postings to increase account visibility and engagement.
• Monitor and analyze performance data of social media accounts to continuously optimize content and strategy.
• Source and develop influencers networking continuously and work closely and innovativley with influencers to support brand and business growth.
• Collaborate with advertising agencies and vendors to manage and improve social media advertising campaigns.
• Community management .

Qualifications

• At least 3 years of experience in social media planning and account management.
• Proficiency in content trends, viral marketing mindset and mechanisms of operation on platforms such as Instagram, TikTok, and YouTube.
• Excellent creative thinking and content creation skills.
• Strong data analysis skills, with the ability to adjust strategies based on data insights.
• A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
• Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
• Ability to work independently as well as closely with a team.
• Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.
• BSc / BA in Marketing, Advertising or related field.