Senior Marketing Operations Manager

Wolters Kluwer; Roma; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading corporate performance division in Italy is seeking a Marketing Operations Manager to oversee marketing automation using Adobe Marketo and Salesforce. The ideal candidate should have 7+ years managing Marketo and 5+ years of Salesforce experience. This role is focused on enhancing marketing strategies through advanced technology and data management, requiring strong communication skills and a proactive approach. Join us to shape the future of marketing operations.

Competenze

• 7+ years of administrator knowledge of Marketo, certification preferred.
• 5+ years of experience with Salesforce in a support or admin role.
• Dedication to increasing knowledge of Marketing Operations best practices.
• Proficiency in English.

Mansioni

• Own and administer the Adobe Marketo Engage marketing automation platform.
• Maintain global marketing automation processes and lead management.
• Address system troubleshooting tickets from global business stakeholders.
• Train marketing teams on tools & processes.

Conoscenze

Marketo administration

Salesforce support

Process optimization

Cross-functional collaboration

Excellent communication

Documentation skills

Strumenti

Adobe Marketo Engage

Salesforce

LeanData

ZoomInfo

ON24

Monday.com

LinkedIn

Descrizione del lavoro

Wolters Kluwer's Corporate Performance & ESG Division is seeking an enthusiastic and highly skilled Marketing Operations Manager to drive and optimize marketing operations across multiple regions.

As a Marketing Operations Manager, you will independently execute specialized digital marketing tasks, supporting team projects and ensuring high-quality outcomes. You will leverage your extensive expertise to drive marketing strategies that significantly enhance our online presence. This role is perfect for seasoned professionals who excel in architectural solutions to complex marketing technology, specifically Marketo and Salesforce.

This role can be based in one of our offices located in Italy, the UK, or the Netherlands.

What You'll Be Doing:

• Own and administer the Adobe Marketo Engage marketing automation platform.
• Maintain the global marketing automation processes, lead management, scoring, segmentation, templates and nurture programs.
• Address system troubleshooting tickets from global business stakeholders.
• Participate in a Community of Practice for Marketing operations and technology used for execution, to ensure that marketing campaigns and initiatives are feeding accurate data into our lead management and reporting frameworks.
• Contribute to the creation of guidance and best practices documentation.
• Act as subject matter expert (SME) to train marketing teams on tools & processes.

What You Bring:

• 7+ years of administrator knowledge of Marketo. Certification preferred.
• 5+ years of experience with Salesforce in a support or admin role.
• Familiarity with tools like LeanData, ZoomInfo, ON24, Monday.com, LinkedIn is a plus.
• Strong skills in process optimization, system maintenance, and cross-functional collaboration.
• Excellent communication, documentation, and organizational abilities.
• A proactive mindset with the ability to manage multiple projects and priorities.
• Dedication to increasing knowledge of Marketing Operations best practices.
• Proficiency in English.

Who You Are:

A Marketing Operations leader who dives in, is a self-driven learner, investigates, and an inquisitive person who consistently strives to simplify and improve processes.

A pro who knows the end-game is pristine data and makes this their mantra with every ticket and project that is assigned.

A team player who knows that they cannot work in a vacuum; making transparency a highlight in everything they do.

This position offers a unique opportunity to shape the future of marketing operations, working at the intersection of technology, strategy, and data. Ready to make an impact? Apply now and help us build the next generation of marketing excellence at Wolters Kluwer.