Senior Manager, CRM (Email and SMS)

Remotely; Italia; Remoto; EUR 73.000 - 82.000; Tempo pieno

Descrizione del lavoro

A leading marketing firm is seeking a CRM Marketing Manager to oversee email and SMS programs. This role requires 5-7 years of experience in relevant marketing roles, focusing on customer engagement and compliance. Responsibilities include strategy development, performance analysis, and collaboration with sales and marketing teams. The position offers a salary range of $85-95K plus bonus potential.

Servizi

Health, dental, and vision insurance

401(k) and Roth IRA

Paid Time Off

Competenze

• 5–7+ years of experience in email and/or SMS marketing roles, preferably DTC.
• Proven experience creating effective email & SMS programs driving sales.
• Deep understanding of customer lifecycle stages and targeting.

Mansioni

• Lead CRM strategy across email, SMS, and push channels.
• Develop segmentation and personalization strategies to improve results.
• Analyze performance KPIs to optimize campaigns.

Conoscenze

Email marketing

SMS marketing

CRM strategy

Project management

Customer lifecycle stages

Strumenti

Salesforce Marketing Cloud

Twilio

Google Analytics

Descrizione del lavoro

Overview

The primary focus of this role is to manage AirSculpt’s consumer marketing Email and SMS programs. This includes the technical management of campaign set up and deployment, as well as helping with creative, reporting and strategy. We’re looking for someone who is passionate about customer and prospect communications, diligent about ESP and legal compliance changes, as well as identifying content trends and opportunities. This person should thrive in the fast-paced environment and bring a deep understanding of what performs best across the lifecycle of a customer to drive engagement that leads to conversion.

About AirSculpt®

AirSculpt® is a next-generation body contouring treatment designed to optimize both comfort and precision, available exclusively at AirSculpt offices. The minimally invasive procedure removes fat and tightens skin, while sculpting targeted areas of the body, allowing for quick healing with minimal bruising, tighter skin, and precise results. More than 50,000 AirSculpt cases have been performed in AirSculpt’s 30+ premium locations throughout the U.S, Canada and the United Kingdom.

Responsibilities include but are not limited to:

• Help lead the full CRM strategy across email, SMS, and push channels
• Develop segmentation and personalization strategies to deliver better results
• Build audiences and emails (including dynamic content) in SFMC
• Design and optimize automated customer journeys, nurture campaigns, and trigger-based flows (e.g. welcome, education, targeted offers, referrals, win-back)
• Manage CRM calendar and ensure alignment with broader marketing and promotional plans, as well as cross functional teams
• Analyze performance KPIs (open rate, CTR, conversions, unsubscribe, sales per send) and optimize accordingly
• Partner with sales to ensure cohesive experiences across all lead touchpoints
• Stay up to date on compliance regulations (CAN-SPAM, TCPA, GDPR) and best practices
• Manage CRM tech stack (e.g. Salesforce Marketing Cloud, SalesForce Sales Cloud, Twilio)
• Collaborate with the full marketing team on strategy, tactics, campaign themes and promotions to ensure a consistent user experience
• Other tasks as assigned by management

Minimum Job Qualifications:

• Must have 5–7+ years experience specifically in email, and/or SMS marketing roles; DTC experience preferred (some experience with lead conversion is ideal but not required)
• Proven experience creating and scaling email & SMS programs that drive sales
• Deep understanding of customer lifecycle stages and behavior-based targeting
• Proficiency with CRM tools and analytics platforms, including Salesforce Marketing Cloud, Twilio, Looker, Google Analytics, etc.
• Excellent project management and cross-functional collaboration skills
• Strong understanding of deliverability, compliance, and rules of email and SMS communications
• Exceptional in critical thinking, problem solving and inquisitive mindset

Physical Demands

• Must be able to sit or stand intermittently for the duration of a shift (8-12 hours)
• Push/pull/lift up to 25 pounds

Benefits

• Insurance: Competitive choices for health, dental and vision coverage; 1x base salary in life insurance, plus Short-Term and Long-Term Disability
• Retirement Plan: 401(k) & Roth IRA
• Paid Time Off: vacation and sick days, as well as company holidays

Compensation

$85-95K plus bonus potential. Full compensation packages are based on candidate experience and relevant licenses or certifications.

AirSculpt provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

AirSculpt participates in E-Verify to confirm the identity and employment eligibility of all new hires. Click the following link for more information: E-Verify Participation Poster