Senior Lifecycle Growth Marketer - B2B SaaS, Multi-Channel

Deel; Chieti; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Stock grants

Flexible office membership

Total rewards program

Equal opportunity employer

Location-based perks

Job summary

Deel cerca un responsabile di marketing lifecycle in ambito B2B SaaS per guidare campagne multi-canale che favoriscano l'adozione, la crescita e la retention lungo il customer journey. Lavorerai con Product, Sales, Customer Success e Marketing per touchpoint personalizzati basati su dati e segmentazione.

Principali responsabilità includono identificare momenti chiave del ciclo di vita per guidare l'uso del prodotto e le espansioni, misurare ROI e migliorare le conversioni con test A/B e

Qualifications

• 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
• Proven track record of cross-sell and upsell campaigns with measurable revenue impact
• Strong analytical skills with ability to derive insights from data
• Hands-on experience with marketing automation platforms, especially HubSpot and Braze
• Excellent written and verbal communication skills across remote teams
• Experience managing large cross-functional projects across cultures and time zones
• Self-motivated, adaptable, and able to work in a fast-paced, global environment
• Growth mindset and comfort with ambiguity

Responsibilities

• Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
• Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
• Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
• Provide actionable insights to improve conversions and campaign effectiveness
• Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
• Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle

Skills

Collaboration across teams

Analytical thinking

Adaptability

A/B testing

Tools

HubSpot

Braze

Job description

Deel cerca un responsabile di marketing lifecycle in ambito B2B SaaS per guidare campagne multi-canale che favoriscano l'adozione, la crescita e la retention lungo il customer journey. Lavorerai con Product, Sales, Customer Success e Marketing per touchpoint personalizzati basati su dati e segmentazione.

Principali responsabilità includono identificare momenti chiave del ciclo di vita per guidare l'uso del prodotto e le espansioni, misurare ROI e migliorare le conversioni con test A/B e