Senior Brand Manager - Rheumatology

Hispanic Alliance for Career Enhancement; Roma; In loco; EUR 55.000 - 75.000; Tempo pieno

Descrizione del lavoro

A leading biopharmaceutical company located in Rome, Italy, is searching for a candidate to lead the brand strategy. The role involves coordinating the marketing team, overseeing budget allocation, and engaging with both internal and external stakeholders. Ideal candidates will have a minimum of 5 years' experience in biotech or pharma and hold a degree in Life Sciences or Economics. Proficiency in English and strong leadership skills are essential.

Competenze

• Proven track record of success within Biotech/Pharma.
• Ability to leverage strong relationships with stakeholders.
• Experience with market and brand analysis.

Mansioni

• Lead and define the Brand Strategy.
• Coordinate budget allocation and monitoring.
• Ensure implementation of Functional Plan activities.

Conoscenze

Degree in Life Sciences or Economics

Minimum 5 years relevant experience

People management experience

Strategic Thinking mindset

Leadership and Coaching skills

Project Management skills

English language proficiency

Formazione

Degree level education

Descrizione del lavoro

Company Description

AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, Tik Tok.

Job Description

Scope

Lead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures.

Main Responsibilities

Business & Financial Acumen

• Support the Business Unit Manager in Brand Financial processes:
• Budget allocation and monitoring
• Monthly performance analysis
• Brand S&O preparation
• 1-year Financial Plan & Long-Range Plan.

Analysis to Insights

• Responsible for: Market & Brand Analysis and Market Research
• Trends monitoring and Market/Competitive/Customers actionable insights collection.

Customer Strategy

• Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.

Marketing Mix Optimization

• Ensure & coordinate the implementation of all activities related to the Functional Plan
• Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

Effective Engagement

• Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
• Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.

Internal & External Stakeholder Alignment

• Leverage on strong relationships with international and local internal stakeholders
• Demonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team.

Qualifications

Skills and Experience:

• Degree level education (or equivalent), preferably Life Sciences or Economics
• Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma
• People management experience
• Strategic Thinking mindset
• Leadership; Coaching
• Solid working knowledge of healthcare environment
• Project Management skills
• Local and international mobility
• English language proficiency verbally and in writing

Preferred

• Infield Experience
• Knowledge within specialized therapeutic area (Immunology, Rheumatology)
• Product launch management support

Additional Information

Main Stakeholders

• External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html