Senior Account Based Marketing Manager

Doxee; Modena; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A dynamic technology firm in Modena is looking for a Senior Account-Based Marketing Manager to lead marketing strategies for strategic accounts. This mid-senior level position involves developing personalized marketing programs, collaborating with sales and marketing teams, and driving lead generation. Ideal candidates should have over 5 years of B2B marketing experience, proven success in account-based marketing, and strong analytical skills. The company offers a competitive salary and a collaborative work environment.

Servizi

Competitive salary and benefits

Opportunities for professional growth

Collaborative work environment

Great team spirit

Competenze

• 5+ years of experience in B2B marketing, with at least 2+ years focused on ABM or enterprise demand generation.
• Experience executing account-based programs that influence pipeline and revenue.
• Strong analytical mindset to turn data into actionable insights.

Mansioni

• Develop and execute ABM strategies for target accounts.
• Align with Sales and Field Marketing for joint planning.
• Drive lead generation within target accounts.
• Measure and report engagement metrics and ROI.

Conoscenze

Strategic Account Planning

Personalization of content

Cross-channel campaign management

Data analysis

Collaboration with Sales

Strumenti

Demandbase

6sense

HubSpot

Salesforce

Descrizione del lavoro

Senior Account-Based Marketing Manager

Job Title: Senior Account Based Marketing Manager

Reports To: Head of Marketing

About Us

At Doxee we help enterprises transform how they communicate with their customers – through cloud-native, data-driven, and sustainable digital experience solutions.

We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.

Role Overview

As Senior ABM Manager, you’ll play a key role in designing and executing account-based marketing programs for Doxee’s strategic accounts across several countries.

You’ll collaborate closely with Sales, Field Marketing, and Product Marketing to ensure that every target account experiences a consistent, personalized, and measurable journey — from awareness to opportunity.

Key Responsibilities

Develop and execute ABM strategies (1:few, 1:many)

Define Ideal Customer Profiles (ICP) and select target accounts in collaboration with Sales and Marketing leadership. Build customized campaigns to engage high-potential enterprise accounts.

Align with Sales and Field Marketing

Ensure joint planning, messaging alignment, and coordinated tactics across field, partner, and product marketing teams. Lead ABM enablement sessions with Sales to align account priorities and outreach cadence.

Collaborate with content and creative teams to develop account-specific assets such as microsites, landing pages, executive outreach, and personalized emails. Deliver cohesive customer journeys across all touchpoints.

Drive top-of-funnel lead generation within target accounts

Partner with Field Marketing to identify high-quality prospects within your target segments and support regional campaigns that engage buying groups.

Measure, optimize, and report

Track engagement metrics, pipeline generation, deal size, velocity, and ROI. Use insights to refine tactics, ensure continuous optimization, and report outcomes to leadership.

Oversee the use of ABM platforms, CRM, and analytics tools to track engagement and impact. Evaluate new technologies and integrations to enhance scalability and performance.

Own the ABM budget, ensure transparent tracking of spend and ROI, and manage vendor relationships where required.

Required Skills & Experience

• Strategic Account Planning
• Partner with Sales to define target accounts (Tier 1–3).
• Use firmographics, intent data, and CRM insights to build and refine account lists.
• Tailor content and campaigns to specific accounts and personas.
• Collaborate with Product Marketing to create value-based narratives by industry or account.
• Personalize landing pages, email sequences, and content offers for different buying committees.
• Use insights from Sales, Customer Success, and intent data to refine messaging.
• Manage cross-channel campaigns (digital and offline).
• Execute 1:few and 1:many ABM plays using a mix of ads, email, content, and executive programs.
• Partner with Field Marketing for events and Digital Marketing for ad execution.
• Maintain consistent account journeys across all touchpoints.

Preferred Qualifications

• 5+ years of experience in B2B marketing, with at least 2+ years focused on ABM or enterprise demand generation.
• Proven track record of executing account-based programs that influence pipeline and revenue.
• Experience with ABM tools (e.g., Demandbase, 6sense) and CRM systems (HubSpot, Salesforce).
• Strong analytical mindset with the ability to turn data into actionable insights.
• Exceptional communication and collaboration skills.
• Native Italian, fluent in English; proficiency in German or French is a plus.

What We Offer

• Competitive salary and benefits.
• Opportunities for professional growth in a dynamic, innovative company.
• A highly collaborative and inclusive work environment.
• Great team spirit.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Software Development