Responsabile e-commerce

Miele Italia; Appiano sulla Strada del Vino; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Un'azienda leader nel commercio elettronico cerca un Direct eCommerce Manager per dirigere le operazioni commerciali e gestire il marketing digitale. Richiesta una laurea e 5 anni di esperienza nel settore. Il candidato ideale ha una mentalità orientata al consumatore, ottime capacità di comunicazione e padronanza di strumenti come Google Analytics e SAP Commerce Cloud. La posizione è basata in Trentino-Alto Adige.

Competenze

• 5 anni di esperienza nella gestione dell'ecommerce e nel marketing digitale.
• Eccellente conoscenza delle piattaforme ecommerce.
• Ottima padronanza dell'italiano e dell'inglese.

Mansioni

• Ottimizzare il webshop e migliorare l'esperienza del cliente.
• Monitorare i risultati di vendita e definire azioni correttive.
• Allineare le operazioni con altri canali di vendita.

Conoscenze

Gestione ecommerce

Marketing digitale

Analisi dei dati

Project management

Comunicazione

Problem solving

Formazione

Laurea in Business, Marketing o affini

Strumenti

Google Analytics

CMS

CRM

SAP Commerce Cloud

Descrizione del lavoro

The Direct eCommerce Manager is responsible for all Commercial operational tasks and Technical management tasks in the Direct eCom channels.

The position is also involved in day to day operational management, monitoring and execution with regards to all of the Direct eCom Business channels (Own Webshop, App sales, Marketplaces, other)

Responsibilities

• Continuously drive optimization of the webshop / website across functions / teams to improve customer experience and performance (conversion, order value) by identifying optimizations and campaigns within the central framework.
• Daily monitoring of sales results to flag in case we are deviating and in alignment with central team define the needed actions.
• Ensuring continuous operational alignment with other (direct) sales channels.
• Monitoring and control of all Webshop / Website functions (including testing and roll-out of new features, technical updates, security measures, etc.).
• Align with Marketing to define and execute budget for digital campaigns.
• Together with central teams decide on the direction of the campaign and activation plan.
• Use web analytics tools (e.g., Google Analytics) to analyze user behavior and derive optimization strategies and ensure compliance to local data protection laws.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related field.
• 5 years of experience in ecommerce management and digital marketing.
• High business acumen & commercial, consumer-first and premium mindset.
• Excellent knowledge of ecommerce platforms and tools (e.g., Google Analytics, CMS, CRM, SAP Commerce Cloud).
• Strong understanding of UX / UI principles and conversion optimization.
• Great project management, problem solver thinking and communication skills.
• Data-driven mindset with a passion for innovation and growth.
• High level of Italian and English.