Product Marketing Specialist | HVAC-SDA

Beko Europe; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading household appliance manufacturer is seeking a Product Marketing Specialist to operate in the Italian HVAC market. This role involves aligning product ranges with market needs and conducting market research. The ideal candidate should have at least 2 years of experience in product marketing and a degree in a related field, along with fluency in Italian and English. This position offers a full-time contract based in Lombardy.

Competenze

• 2 years of experience in Product, Category or Trade Marketing.
• Fluency in Italian and English.
• Experience in product management is preferable.

Mansioni

• Ensure product range aligns with market needs.
• Conduct market research to define needs.
• Develop product information tools for sales.

Conoscenze

Product Marketing within White Goods

Market Research

Fluency in Italian and English

Proficiency in Microsoft Office (Excel, PowerPoint)

Formazione

Bachelor’s or Master’s degree in Marketing, Economics, Management, Engineering

Strumenti

Microsoft Excel

Microsoft PowerPoint

Descrizione del lavoro

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Job Overview

We are looking for a Product Specialist who will operate in the Italian HVAC and Small Domestic Appliances market to support the business and play an important role in launching the company’s key product category range. The person will be responsible for the most important brands in the sector, working in collaboration with the Trade, Communication, and Supply Chain teams.

Responsibilities

• Ensure the product range/mix aligns with market needs in terms of price, technical features, and design (define features, build product roadmap, product strategy).
• Conduct market research to define needs and plan short‑ and long‑term product development.
• Provide product requirement input to HQ/Regional product management.
• Analyse market trends and pricing.
• Support sales forecasts to guarantee product availability and new launch ramp‑up.
• Ensure products meet all legal requirements (user manuals, safety standards/certifications, product information).
• Develop product information tools for sales and training.
• Create promotional activities for selected product categories.

Qualifications

• Minimum 2 years of experience in Product, Category or Trade Marketing within White Goods, FMCG or similar sectors.
• Bachelor’s or Master’s degree in Marketing, Economics, Management, Engineering, or related field.
• Fluency in Italian and English.
• Proficiency in Microsoft Office tools, especially Excel and PowerPoint, or other IT/digital tools.
• Preferable experience in product management (headquarter & subsidiary).
• Knowledge of HVAC‑SDA is a plus.

We are an equal‑opportunity employer. All applicants will be considered for employment without regard to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.

Job Information

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Product Management
• Industry: Household Appliance Manufacturing

Location: Agrate Brianza, Lombardy, Italy