Product Marketing Manager - Global Business Solutions- Europe

TikTok; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading social media platform is seeking a Product Marketing Manager in Milan to lead the go-to-market strategy for advertising solutions. You'll collaborate with sales, develop strategies based on market needs, and drive product adoption. Ideal candidates should have over 4 years in media marketing with strong analytical and communication skills. This role is essential for harnessing market insights to enhance product offerings.

Competenze

• 4+ years of experience in media marketing or product marketing.
• Strong knowledge of media sales and marketing processes.
• Ability to thrive in ambiguity and adapt quickly to change.

Mansioni

• Lead go-to-market for advertising solutions.
• Collaborate with cross-functional teams to generate full funnel strategies.
• Act as the voice of the market in product development.

Conoscenze

Digital performance marketing

Analytical skills

Excellent communication

Client service orientation

Descrizione del lavoro

About the team

The Product Solutions and Operations (PSO) team's goal is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients. As a Product Marketing Manager, you will lead go-to-market for advertising solutions. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role. Own products GTM and adoption for all of TikTok's advertising solutions

• Become the in-market product expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirements
• Ensure a market and vertical-first approach is taken in all go-to-market, identify opportunities to make strategic recommendations, and scale these across the sales team
• Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages and product recommendations
• Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge
• Develop and execute in-market programs and initiatives to grow product adoption and revenue and partner with a range of cross-functional teams to ensure flawless execution against this strategy
• Act as the voice of the market in product, synthesise market insights and collaborate with product and global / regional teams to identify solutions

Minimum Qualifications

• Extensive experience working within media in a marketing or product marketing capacity (4+ years of experience)
• Strong knowledge of media sales and marketing processes
• Strong knowledge of the local market and agencies ecosystem
• A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
• Excellent communication, presentation and analytical skills.
• Customer service orientation and experience working in a client facing capacity
• A commercial mindset with a history of delivering against stretching performance goals.

Preferred Qualifications

• Commerce industry expertise
• Performance marketing expertise