Product Marketing Manager

AlfaDocs.com; Roma; Ibrido; EUR 47.000 - 55.000; Tempo pieno

Descrizione del lavoro

A healthcare technology firm in Italy is seeking a Product Marketing Lead to drive messaging and brand strategies. In this role, you'll translate complex features into user-friendly benefits and collaborate with cross-functional teams for successful product launches. Applicants should have at least 4 years in brand management or product marketing, preferably in SaaS. The position offers a hybrid work setup, a fixed-term contract aiming for renewal, and a competitive salary ranging from 47K to 55K, along with various benefits focused on growth and wellbeing.

Servizi

Welfare bonus

Language course bonus

Training courses and workshops

Online psychotherapy sessions

Team Building Budget

Regular company reunions

Office snacks and drinks

Competenze

• 4+ years in Brand Management or Product Marketing, ideally in SaaS.
• Proven track record building brand narratives and messaging strategies.
• Strong ability to understand product features and market dynamics.

Mansioni

• Translate product features into compelling benefits for clinics.
• Own messaging for product launches and feature announcements.
• Partner with Product and Sales teams for insights and alignment.

Conoscenze

Brand Management

Product Marketing

Communication

Market Research

Collaboration

Strumenti

HubSpot

Descrizione del lavoro

Role Overview

At AlfaDocs, we're on a mission to transform healthcare. Our software platform makes the daily lives of medical practices and patients easier by streamlining practice management and patient relationships. With our all-in-one, cloud-based solution, healthcare professionals can focus more on care and less on administration.

We take pride in our responsibility to deliver high-performance solutions while fostering a collaborative and respectful environment where everyone's contributions are valued. We're driven by a shared passion to make a lasting impact on the healthcare industry, creating a space where both our team and our customers thrive.

Key Responsibilities

• Translate complex product features into simple, compelling benefits for clinics and medical staff.
• Develop messaging pillars, personas, and segmentation frameworks.
• Collaborate with the Product team to understand the roadmap and extract key insights for positioning.
• Own the messaging for product launches, updates, and feature announcements.
• Lead cross‑functional GTM plans for new features, modules, and strategic initiatives.
• Define the target audience, core messages, and launch content requirements.
• Partner with Growth, Paid Acquisition, and Content teams to ensure alignment across all channels.
• Support Sales with value proposition briefs, battlecards, and pitch materials.
• Create and maintain sales collateral: product sheets, pitch decks, FAQs, and comparison charts.
• Train Sales and CS teams on new product capabilities and market positioning.
• Partner with Customer Success to gather user insights and identify messaging opportunities for adoption and retention.
• Work with the Content Manager to ensure blog posts, landing pages, emails, and case studies reflect accurate positioning.
• Partner with the Designer to ensure visuals align with brand identity and support product clarity.
• Support the Paid Acquisition team with messaging frameworks for ads.

Requirements

• 4+ years in Brand Management, Product Marketing, or a similar hybrid role, ideally in SaaS or technology.
• Proven track record building brand narratives, product positioning, and messaging strategies.
• Strong ability to understand product features, customer needs, and market dynamics.
• Experience collaborating closely with Product, Sales, and Marketing functions.
• Comfortable conducting competitive analysis and market research.
• Strong understanding of SaaS buyer journeys and value drivers.
• Excellent written and verbal communication. (able to make complex topics easy to understand.)
• Ability to lead cross‑functional initiatives without direct authority.

Nice‑to‑Have

• Experience in the healthcare or medical software sector.
• Familiarity with CRM and marketing automation tools (e.g., HubSpot).
• Experience with product demo scripting or onboarding materials.
Administrative Info

Hybrid‑setting: you would need to come to our office in Milan (near Milano Certosa) on a weekly basis.

Contract: Every Alfa begins their journey with a fixed‑term contract of 1 year with the aim of renewing to an indefinite term.

Equipment: laptop, phone, headphones, keyboard, mouse, and a dedicated office monitor.

Working hours: Monday - Friday | 09:00 - 18:00 | 1‑hour lunch break.

Start date: Feb2026 / Mar2026.

Salary range: 47-55K (+ bonus on performance).

Benefits

• Welfare bonus on a monthly basis.
• Bonus for paid English or German language courses.
• Training courses, books, workshops, and team‑building activities for personal and professional growth.
• Partnership with Serenis (an online psychotherapy platform) – three sessions offered if needed.
• Team Building Budget.
• Team Development Budget.
• Regular company reunions (yearly meetups, Christmas dinner).
• Snacks and fruit always available in the office, along with good beer at the end of the week.