Product Marketing Manager

Talent Garden; Milano; Ibrido; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading digital skills academy is seeking a Product Marketing Manager to enhance its B2C and B2B2C educational offerings. In this role, you will be responsible for defining product positioning, conducting market analysis, and orchestrating go-to-market strategies. Ideal candidates will have 3-5 years of experience, strong proficiency in AI, and fluency in both Italian and English. The position promotes hybrid work with attractive perks including meal vouchers and extra vacation days.

Servizi

Hybrid working environment

Access to co‑working spaces across Europe

Free access to Master courses

Meal vouchers and €1,000 welfare budget

Flexible remote work options for expecting parents

Extra 6 working days of vacation

Company‑provided MacBook

Pet-friendly environment

Competenze

• 3-5 years of relevant professional experience in Product Marketing or Strategy.
• Pragmatic and data-informed approach to decision-making.
• Strong proficiency in using AI for market research and content creation.

Mansioni

• Define and own product positioning and strategic narratives.
• Conduct market analysis and product discovery.
• Develop and implement customer lifecycle strategies.

Conoscenze

Product Marketing Experience

Data-informed Decision Making

Storytelling

Stakeholder Management

Fluency in Italian and English

Strumenti

Typeform

HubSpot

GA4

Canva

Riverside.fm

Descrizione del lavoro

About us

Talent Garden is a leading digital skills academy in Europe, empowering individuals and organizations to thrive in the innovation ecosystem through diverse learning experiences. With online, offline, and hybrid courses, corporate programs and work and events spaces we offer an unparalleled vision to combine work life and learning.

Founded in Italy in 2011, Talent Garden has trained over 25,000 professionals in digital skills and business innovation, developed tailored corporate education programs for Fortune 500 companies, and built a network of 11 campuses in 4 countries, hosting over 4,500 innovators from startups, corporate labs, investors, and SMEs.

The role

We are on the lookout for a Product Marketing Manager to join our Academy, focused on Talent Garden’s educational and innovation offering across B2C and B2B2C.

In this role, your mission will be to connect Product, Market, and Community—shaping the narrative, validating new opportunities, and orchestrating the overall product experience to drive commercial impact and Talent Garden's brand positioning.

Responsibilities

• Define and own product positioning and strategic narratives across the portfolio, strengthening Talent Garden’s thought leadership
• Translate access to CTOs, founders, and innovators into high-impact editorial assets and original formats (audio, video, live)
• Lead AI-driven market analysis and product discovery to validate new opportunities before launch and ensure product–market fit
• Use advanced AI tools to analyze trends, competitors, and qualitative insights, accelerating decision‑making on portfolio inclusion
• Design and support campus‑based formats and experiences that integrate learning products with physical spaces
• Leverage offline experiences as drivers for lead generation and brand awareness
• Build and execute customer lifecycle strategies aimed at increasing Lifetime Value (LTV) and long‑term engagement
• Activate alumni as recurring customers and active members of the Talent Garden ecosystem
• Orchestrate go‑to‑market strategies for new launches and corporate special projects
• Coordinate cross‑functional teams (Sales, Content, Tech) to deliver clear, compelling, and commercially effective value propositions

About you

Ideally, you are a Product Marketing professional with a strong strategic and creative mindset, comfortable operating across product, marketing, and commercial teams, and able to connect vision with execution.

On top of this, you:

• Have 3-5 years of relevant professional experience, ideally spanning Product Marketing, Strategy, or coordination roles in Creative or Digital Agencies
• Bring a pragmatic, data‑informed approach to decision‑making and prioritization, using insights and evidence to focus efforts on the highest‑impact opportunities
• Show strong proficiency in using AI not only for content creation, but as a research assistant to validate, analyze, and rapidly synthesize market insights
• Combine analytical and creative thinking, feeling equally comfortable working with data to validate markets and opportunities, and with storytelling to build compelling product and brand narratives
• Are execution‑oriented, able to translate strategic vision into operational delivery, manage budgets, and measure ROI
• Show solid stakeholder management skills, aligning and guiding cross‑functional teams and external partners toward shared objectives
• Are fluent in both Italian (native level) and English, written and spoken
• Are based in Milan or able to commute there on a weekly

Tools you’ll work with

You will work with a mix of product marketing, analytics, automation, and content tools. Prior experience with tools such as Typeform, HubSpot, GA4, Microsoft Clarity, Canva, workflow automation platforms (e.g. Zapier, Make, n8n), AI assistants (e.g. Gemini), and content production tools like Riverside.fm is highly valued.

Perks and benefit

• Hybrid working environment, combining regular in‑person work on a weekly basis with remote flexibility
• Access to all our co‑working spaces across Europe
• Free access to all our Master courses
• Meal vouchers and a €1,000 welfare budget to spend as you like
• Mum&Dad policy offering (even more) flexible remote work options for expecting parents, a €1,000 bonus, and additional leave for dads to bond with their child
• An extra 6 working days of vacation each year, on top of local regulations
• December 24 and 31 automatically become holidays when they fall on weekdays
• Company‑provided MacBook
• Access to discounts, events, and networking opportunities at our co‑working spaces
• We’re pet‑friendly, so you’re welcome to bring your furry friend to work!

Selection process

Submit your application. Send us your CV and feel free to showcase your personality. If you prefer a creative format, go ahead.

Response time. We’ll get back to you within 10 days if we’re a match. If not, we’ll still do our best to notify you promptly.

Initial video call. An initial video call with our Talent team will be scheduled to assess cultural fit. Make sure to check out our company page beforehand.

Next steps. For this role, there will be a couple of rounds of interviews, one of which may include a project work assignment.

Final step. The last stage in the process is a call with our Group CMO & CRO.

Diversity

At Talent Garden, diversity is our strength. We're committed to a safe, inclusive environment, welcoming applicants regardless of background. While we set high standards, we encourage individuals, especially women, not to let the fear of not being a perfect fit hold them back. We prioritize talent over traditional qualifications and invite passionate individuals to apply. Your unique strengths could make a to our team!