Product Marketing Assistant (Internship)

Guerlain; Milano; On-site; EUR 28,000 - 36,000; Full time

Job summary

Guerlain cerca un Product Marketing Assistant per supportare i 3 assi di prodotto (Make Up, Skincare, Fragrances) nell’implementazione di nuovi lanci e nella gestione di ciascuna categoria. Il ruolo richiede una laurea in marketing o economia e una forte passione per la bellezza, con spiccata capacità analitica.

La posizione, a Milano, offre opportunità di crescita in un contesto dinamico nel settore profumi e cosmetics, con una forte relazione tra marketing e vendita, e contatto con Guerlain HQ

Qualifications

• Laurea magistrale in marketing o economia.
• Passione per il settore beauty e retail è un plus.
• Ottime capacità analitiche e mindset data-driven.
• Desiderio di imparare, proattività e approccio creativo.

Responsibilities

• Supportare il team di Product Marketing nell’implementazione di nuovi lanci.
• Controllare e gestire i materiali POS.
• Organizzare canvass e incontri con la forza vendita per presentare i lanci nei 3 assi (Make Up, Skincare, Fragrances).
• Analizzare sell-in e sell-out, analisi della concorrenza e benchmarking.

Skills

Analisi dati

Proattività

Creatività

Passione Beauty

Education

Laurea magistrale in marketing o economia

Job description

Since 1828, Guerlain has been dedicated to create absolute Beauty and transmit a more beautiful world. To reveal wonders – through the craft of exceptional products, but also through the development of exceptional and audacious talents.

Le informazioni riportate di seguito illustrano i requisiti del ruolo, l'esperienza richiesta ai candidati e le qualifiche associate.

We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products, above the competition, the most exclusive one.

As part of the Guerlain Marketing team, the Product Marketing Assistant will support the

3 axes Product Managers (Make Up, Skincare, Fragrances) in the 360° implementation of new launches and in the management of each category.

The Product Manager Assistant will be in charge of the following responsibilities:

RESPONSIBILITIES

• Support the Product Marketing team in the implementation of new product launches
• Support the team in the control and management of POS materials
• Support in the organization of canvasses, regular meetings with the sales force for the presentation of launches of all 3 axes (Skincare, Make Up, Fragrances)
• Analyze sell-in and sell-out data, competitor analysis and benchmarking activities
• Support in communication activities mainly on TV and print media
• Support the Product Marketing team in sales forecasts and other marketing activities
• Internal coordination with all departments involved in the implementation of launch
• plans and all day-by-day activities xysqume and contact with Guerlain HQ in Paris.

REQUIREMENTS

• Master’s degree in marketing or economics
• Beauty passionate and a previous experience in Retail is a plus
• Excellent analytical skills and data-driven mindset
• Desire to learn, proactivity and creative approach

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