Portfolio and Customer Activation Expert

Mars, Incorporated and its Affiliates; Milano; In loco; EUR 10.000 - 30.000; Tempo pieno

Descrizione del lavoro

A leading global consumer goods company is seeking a Brand Activation Specialist in Milano, Italy. The role involves defining brand activation strategies, executing comprehensive plans, and driving consumer engagement. Key responsibilities include developing impactful POS materials and collaborating with internal teams to achieve sales objectives. The ideal candidate has a strong background in brand management and market knowledge.

Competenze

• Experience in brand strategy support and execution.
• Strong skills in activation planning and execution.
• Ability to drive local brand equity activation ideas.

Mansioni

• Define activation strategy and execute plans for the assigned brand.
• Develop and deploy activation materials.
• Collaborate with cross-functional teams to enhance brand engagement.

Conoscenze

Category and Market Knowledge

Customer Focus

Interpersonal Savvy

Plans and aligns

Drives results

Shopper experience design

Convert insights into action

Descrizione del lavoro

Job Description

Job Purpose/Overview

The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers, in a way which contributes towards delivery of the retailer’s own strategies.

Key Responsibilities

Actively supports Brand Growth

• Supports shaping of brand strategy by acting as a strong co-pilot for the Brand Manager

• Develops Activation Plans with the Brand Manager and deploys with excellence for the assigned brand. Focuses on the POS first and support shaping and executing holistic concepts to deliver the annual activation plan (POS, Promotions, Sampling, Tasting, digital, PR)

Growth Initiatives Delivery

• Deploys global Toolkits and EBAs and drives local relevant holistic omni-channel execution with excellence

• Leads and develops local brand equity activation ideas with strong sell-in as well as sell-out mechanics for the market in close collaboration with the respective brand manager

• Executes all activities with excellence and ensures best-in-class NPD instore-launches

• Drives the overall local instore presence (shelf, displays, POP, permanent 2nd location) for the assigned brand in line with global brand guidelines

• Work close with KAMs and propose customer centric brand-activations for partner-customers

Compelling sell-in and impactful POS materials

• Develops strong selling trade-/ customer-stories

• Develops all materials needed (sales folders, customer leaflet, trade ads, etc) in-time and supports smooth introduction for all growth initiatives (NPDs, EBAs, POS promotions, etc)

  Drives high quality display (format, design, assortment) as well as POS materials to attract shoppers with our brands and maximize sell-out

• Steers the development and production process and alignment with BGT and x-functional counter parts

Insights and Learnings

• Builds on existing Shopper-, Customer-, Channel- and Category-Insights to maximize impact of activation and sales-materials

• Brings expertise in the team on relevant local Shopper & Customer Insights in close cooperation with CMI, CatMan and CBDs

  Is accountable for post implementation analysis (PIA) of EBAs and POS-Activities to continuously improve.

Connect & Collaborate

• Be an active co-lead with the Brand Manager of the cross functional Brand Growth Team (BGT) in the area of activation

• Drive passion and engagement for the assigned brand internally and be the contact for the Field communication

• Drive sharing with other markets, segments and global teams and seek for other market proven activations, promotions and mechanics to reapply with local excellence

• Identify best practices, codify POS learnings to strengthen the local plans

Key Mars Leadership Competencies

• Customer Focus
• Interpersonal Savvy
• Plans and aligns
• Drives results

Key Functional Competencies & Technical Skills

• Category and Market Knowledge: Advanced
• Convert insights into action: Advanced
• Execute and evaluate results: Advanced
• Shopper experience design: Advanced