Performance Media Manager

Prada Group; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading luxury fashion company in Milan is seeking a Performance Marketing Manager to oversee performance marketing activities for various brands. The successful candidate will manage strategic marketing projects, analyze brand performance, and contribute to the overall marketing strategy. This role demands at least 5 years of experience, exceptional analytical, communication skills, and proficiency in SEM tools. Join a creative team committed to excellence and diversity.

Competenze

• At least 5 years’ experience in a similar role.
• Strong knowledge of tools for performance media.
• Proven management of ROI-driven campaigns.

Mansioni

• Oversee performance strategy and media planning.
• Coordinate with internal and external stakeholders.
• Monitor brand performance and develop strategies.

Conoscenze

Performance marketing management

Analytical skills

SEM tools knowledge

Communication skills

Project management

Formazione

BSc/BA in marketing or related field

Strumenti

MS Office

Descrizione del lavoro

JOB PURPOSE

The candidate will be part of the Performance Media Team and will be responsible for all performance marketing activities for Miu Miu, Church's and Marchesi brands, reporting directly to the Head of Media.

RESPONSIBILITIES

• Oversee the development of performance strategy and media planning.
• Take ownership of all performance-related projects extending beyond day-to-day campaign operations.
• Be responsible for all necessary technical implementations on the platform.
• Coordinate with internal and external stakeholders to ensure the team has all necessary resources for seamless operations.
• Monitor brand performance, conduct in-depth analyses, and develop ad-hoc strategies to address potential negative trends.

KNOWLEDGE AND SKILLS

At least 5 years’ experience in a similar role; Strong and proven experience in performance media and knowledge of tools and platforms; Proven management of performance marketing campaigns for ecommerce (ROI and conversion driven objective); Excellent knowledge of SEM tools and platform; Good knowledge of MS Office and Excel; Well-organized, accurate and detail-oriented; Strong critical thinking and analytical skills; Passionate about digital marketing; Exceptional communication and writing skills both Italian and English; BSc/BA in marketing, communications, digital management/advertising

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.