Performance Media Manager

PradaGroup; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading fashion company in Milan seeks a Performance Marketing Manager to develop and oversee marketing strategies for its brands. The ideal candidate has over 5 years of experience in performance media and a proven ability to manage ecommerce campaigns. Join a creative and international team that values talent and offers a diverse work environment.

Competenze

• At least 5 years of experience in a similar role.
• Strong background in performance media and tools.
• Proven management of ecommerce marketing campaigns.

Mansioni

• Develop performance strategy and media planning.
• Oversee performance-related projects beyond daily operations.
• Monitor brand performance and analyze trends.

Conoscenze

Performance media expertise

Campaign management

Analytical skills

Communication skills (English and Italian)

Digital marketing passion

Formazione

BSc/BA in marketing, communications, or digital management

Strumenti

SEM tools

MS Office

Excel

Descrizione del lavoro

JOB PURPOSE

The candidate will be part of the Performance Media Team and will be responsible for all performance marketing activities for Miu Miu, Church's and Marchesi brands, reporting directly to the Head of Media.

RESPONSIBILITIES

• Oversee the development of performance strategy and media planning.
• Take ownership of all performance-related projects extending beyond day-to-day campaign operations.
• Be responsible for all necessary technical implementations on the platform.
• Coordinate with internal and external stakeholders to ensure the team has all necessary resources for seamless operations.
• Monitor brand performance, conduct in-depth analyses, and develop ad-hoc strategies to address potential negative trends.

KNOWLEDGE AND SKILLS

• At least 5 years’ experience in a similar role
• Strong and proven experience in performance media and knowledge of tools and platforms
• Proven management of performance marketing campaigns for ecommerce (ROI and conversion driven objective)
• Excellent knowledge of SEM tools and platform
• Good knowledge of MS Office and Excel
• Well-organized, accurate and details oriented
• Strong critical thinking and analytical skills
• Passionate about digital marketing
• Exceptional communication and writing skills both Italian and English
• BSc/BA in marketing, communications, digital management/advertising

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.