Mobile App Global Marketing Specialist

Shanghai BSF Human Resources Co., Ltd; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading technology recruitment firm in Italy is seeking a Mobile App Marketing Specialist to drive multi-channel marketing for AI-powered mobile applications. The successful candidate will be responsible for optimizing campaigns, collaborating with design and product teams, and utilizing data analytics to enhance marketing strategies. Strong experience in performance marketing is required, along with a passion for the latest marketing trends and excellent collaboration skills.

Competenze

• Proficient in performance marketing platforms like Google Ads and Facebook Ads.
• Experience with design tools such as Adobe Creative Suite.
• Familiarity with analytics tools like Google Analytics.

Mansioni

• Plan and optimize multi-channel marketing campaigns for AI-powered mobile apps.
• Collaborate with teams to ensure consistent messaging.
• Leverage analytics to improve campaign performance.

Conoscenze

Digital Marketing

Marketing

Google Analytics

Adobe Creative Suite

A/B Testing

Campaign Optimization

Strumenti

Google Ads

Facebook Ads

Marketing Automation Tools

MailChimp

Salesforce Marketing Cloud

Descrizione del lavoro

Job brief

Our client is a leader in AI-driven vertical solutions it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized efficient and scalable services. With over a decade of experience in this space it has built a robust product matrix an ecosystem of hundreds of millions of active users and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.

To accelerate its global expansion particularly in EU / US markets our client is now seeking a Mobile App Marketing Specialist to bring in a strategic professional to drive multi-channel marketing for its AI-powered mobile apps.

Responsibilities

• Plan execute and optimize multi-channel marketing campaigns (aligned with business goals) for AI-powered mobile apps.
• Collaborate with designers developers and product teams to ensure consistent messaging across all user touchpoints of marketing initiatives
• Leverage analytics tools to track campaign performance analyze data and implement optimizations to improve ROI
• Stay updated on emerging marketing trends and technologies integrating innovative approaches to evolve the apps marketing strategies
• Manage campaign budgets effectively conduct A / B testing and refine tactics to enhance performance of channels like Google Ads and Facebook Ads
• Maintain brand consistency in visual narratives and promotional content supporting global user acquisition for EU / US markets

Requirements

• Proficient in performance marketing platforms : Google Ads Facebook Ads and programmatic advertising; skilled in A / B testing campaign optimization and budget management.
• Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity productivity and entertainment.
• Experience with design tools such as Adobe Creative Suite or visual storytelling and branding skills for mobile app marketing.
• Familiar with analytics tools like Google Analytics and other performance trackers. Excellent data interpretation ability to turn insights into actionable strategies.
• Results-oriented mindset with outstanding problem-solving skills. Passionate about learning and adapting to new marketing challenges.
• Strong collaboration and communication skills to work cross-functionally.

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Experience : years

Vacancy : 1