Marketing Specialist (Temporary 12 months)

Vantive; Roma; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A healthcare solutions company based in Rome is looking for a Marketing Specialist to develop and execute marketing strategies for their Kidney Care portfolio. The ideal candidate should have 3-5 years of marketing experience, fluency in English and Italian, and strong project management skills. This role is crucial in enhancing product awareness and engagement among healthcare providers and patients.

Competenze

• Minimum of 3-5 years of experience in marketing, preferably in healthcare.
• Strong understanding of digital marketing techniques.
• Analytical mindset with ability to translate data into insights.

Mansioni

• Develop and execute marketing strategies for the Kidney Care portfolio.
• Create impactful content for healthcare professionals and patients.
• Analyze market intelligence on competitors and customer needs.
• Plan and monitor marketing campaign performance.

Conoscenze

3-5 years of marketing experience

Fluent English and Italian

Digital marketing tools

Project management skills

Formazione

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree

Strumenti

SEO

PPC

Content management systems

Descrizione del lavoro

Marketing Specialist (Temporary 12 months)

Marketing Specialist (Temporary 12 months) role at Vantive

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Summary

This role will be instrumental in developing and executing marketing strategies that strengthen Vantive’s Kidney Care portfolio. The Marketing Specialist will support initiatives that increase awareness, adoption, and differentiation of our therapies, contributing to our mission of improving patient outcomes and enhancing healthcare provider engagement.

Responsibilities

• Marketing Strategy Development: Support the development and execution of comprehensive marketing strategies for the Kidney Care portfolio, ensuring alignment with Vantive’s business goals.
• Content Creation: Develop impactful content (digital, print, educational) tailored to healthcare professionals (HCPs), patients, and other stakeholders.
• Market Research and Analysis: Gather and analyze market intelligence on competitors, pricing, and customer needs; provide actionable insights for strategic decisions.
• Campaign Management: Plan, execute, and monitor marketing campaigns, analyzing performance metrics to optimize future initiatives and ensure maximum ROI.
• Cross-functional Collaboration: Partner with sales, clinical, regulatory, and medical affairs teams to ensure seamless execution of marketing programs.
• Event Coordination: Assist in the planning and execution of marketing events, trade shows, and webinars to promote Vantive’s products and services.
• Digital Marketing: Manage digital marketing efforts, including SEO, PPC, and social media strategies, to increase online visibility and engagement.
• Supports the management and tracking of the local marketing budget for Kidney Care in the assigned country.

Requirements

• Minimum of 3-5 years of experience in marketing, preferably within the healthcare or medical device industry.
• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related field. Master’s degree is a plus.
• Fluent English and Italian.
• Strong understanding of digital marketing tools and techniques, including social media, email marketing, and content management systems.
• Excellent English written and verbal communication skills, with a keen eye for detail.
• Analytical mindset with proven ability to translate data into insights and actions.
• Strong project management skills, able to handle multiple priorities with tight deadlines.
• Ability to work cross-functionally and build strong relationships with internal and external stakeholders.

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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