Marketing Manager Settore Moda Calzature e Abbigliamento

FALC SPA; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A prominent footwear company in Milan is seeking a Marketing Manager to define and implement brand strategies. Responsibilities include leading the marketing team, managing budgets, and executing digital strategies to support e-commerce growth. Ideal candidates have 3-5 years of experience in the fashion industry and fluency in English. This role requires travel as necessary.

Competenze

• 3–5 years of experience in a similar role within the fashion and/or footwear industry.
• Strong knowledge of the fashion segment with a strategic mindset.
• Willingness to travel as required.

Mansioni

• Define and implement the marketing strategy for each brand.
• Lead and manage the marketing team.
• Develop annual marketing plans with budgets and targets.
• Manage the marketing budget.
• Oversee external agencies and ensure effective execution.

Conoscenze

Marketing strategy development

Team leadership

Budget management

Digital marketing

Fluency in English

Descrizione del lavoro

Falc S.p.A. is an Italian company that is a world leader in the footwear sector. It produces two lines of children’s shoes, Naturino and Falcotto as well as lines for men and women, namely Voile Blanche, W6YZ, Flower Mountain and Candice Cooper.

Responsibilities

• Define and implement the marketing strategy for each brand, in line with the overall business direction;
• Lead and manage the marketing team, ensuring full alignment with brand strategy and business objectives;
• Develop annual marketing plans, including budgets, targets, and key initiatives for each brand;
• Manage the marketing budget in coordination with the Head of Sales & Marketing;
• Oversee and coordinate external agencies (PR, advertising, events, communications) and ensure effective go-to-market execution;
• Propose brand partnerships and activations to increase visibility and strengthen brand positioning;
• Supervise the execution of the digital editorial plan to ensure consistency with the brand’s positioning and tone of voice;
• Coordinate photo shoots and the development of communication materials (advertising, catalogues, lookbooks, digital content);
• Organize and manage the company’s participation in trade shows and industry events;
• Work closely with the Sales and Trade Marketing team to drive sell-out performance and support key clients;
• Lead the integrated digital strategy (online advertising and campaigns) to support e-commerce growth.

Profile Requirements

• 3–5 years of experience in a similar role within the fashion and/or footwear industry;
• Strong knowledge of the fashion segment, with a strategic mindset and hands-on approach;
• Fluency in English, both written and spoken;
• Willingness to travel as required;
• Reports directly to: Head of Sales & Marketing