Marketing Manager settore Moda Calzature e Abbigliamento

Falc; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading fashion brand in Milan is seeking a Marketing Manager to define and implement marketing strategies. The ideal candidate has 3-5 years of experience in the fashion/footwear sector, strong knowledge of brand management, and fluency in English. This role requires leading the marketing team, managing budgets, and supporting e-commerce initiatives. Travel may be required.

Competenze

• 3–5 years of experience in a similar role within the fashion and/or footwear industry.
• Strong knowledge of the fashion segment with a strategic mindset.
• Willingness to travel as required.

Mansioni

• Define and implement the marketing strategy for each brand.
• Lead and manage the marketing team.
• Develop annual marketing plans and manage the marketing budget.
• Oversee external agencies and coordinate photo shoots.
• Support e-commerce growth through integrated digital strategy.

Conoscenze

Marketing strategy development

Team management

Budget management

Fluency in English

Descrizione del lavoro

Key Responsibilities :

• Define and implement the marketing strategy for each brand, in line with the overall business direction;
• Lead and manage the marketing team, ensuring full alignment with brand strategy and business objectives;
• Develop annual marketing plans, including budgets, targets, and key initiatives for each brand;
• Manage the marketing budget in coordination with the Head of Sales & Marketing;
• Oversee and coordinate external agencies (PR, advertising, events, communications) and ensure effective go-to-market execution;
• Propose brand partnerships and activations to increase visibility and strengthen brand positioning;
• Supervise the execution of the digital editorial plan to ensure consistency with the brand’s positioning and tone of voice;
• Coordinate photo shoots and the development of communication materials (advertising, catalogues, lookbooks, digital content);
• Organize and manage the company’s participation in trade shows and industry events;
• Work closely with the Sales and Trade Marketing team to drive sell-out performance and support key clients;
• Lead the integrated digital strategy (online advertising and campaigns) to support e-commerce growth.

Profile Requirements :

• 3–5 years of experience in a similar role within the fashion and / or footwear industry;
• Strong knowledge of the fashion segment, with a strategic mindset and hands‑on approach;
• Fluency in English, both written and spoken;
• Willingness to travel as required;
• Reports directly to : Head of Sales & Marketing