Marketing Manager & Communication

LHH; Induno Olona; In loco; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

Un'azienda leader nel settore Education cerca un Marketing & Communication Manager per la nuova filiale in Lombardia. Sarai responsabile della strategia di sponsorship, della gestione della comunicazione interna ed esterna, e della realizzazione di eventi. Richiesta laurea in Business Studies o Marketing e almeno 5 anni di esperienza nel settore. Ottime capacità relazionali e fluente in inglese sono essenziali.

Competenze

• Minimo 5 anni di esperienza, preferibilmente nel settore Education.

Mansioni

• Responsabile della creazione e gestione di strategie di sponsorship.
• Sviluppare e attuare strategie di comunicazione interna ed esterna.
• Pianificare, organizzare e gestire eventi in linea con la visione della Scuola.
• Rafforzare l'identità del marchio attraverso tutti i canali di comunicazione.
• Gestire i social media con contenuti coinvolgenti e tempestivi.
• Sviluppare strategie di comunicazione per coinvolgere i vari stakeholder.
• Guidare e gestire il team di marketing e comunicazione.

Conoscenze

MS Windows / MS Office

Interpersonal skills

Customer orientation

Fluency in English

Team player

Formazione

Laurea in Business Studies o Marketing

Descrizione del lavoro

Per azienda cliente, leader nel settore Education a livello internazionale, siamo alla ricerca di un Marketing & Communication Manager per l'apertura della nuova filiale italiana in provincia di Varese.

Responsibilities

1. 1. Marketing Strategy & Sponsorship Management

   • To be responsible for creating and managing a sponsorship marketing strategy.
   • To build strategic relationships with donors, grant agencies and sponsors.
   • To maintain database of sponsor prospects with contact information and contact history.
   • To maintain database of all secured sponsors with complete information, contact history and financial support history.
   • To prepare proposal and presentation as required for sponsorship purposes including writing the grant application or sponsorship proposal.
   • To prepare post event sponsorship surveys, reports, and complementary packages for participating sponsors.
   • To deploy successful marketing campaigns and the complete implementation from ideation to execution.
   • To monitor and report to the Head of Marketing on the marketing budget utilization from time to time.
   • To oversee and verify all forms of marketing collaterals.
   • To evaluate and report on the performance of marketing campaigns, gain insight and assess against the set goals.

2. 2. Communications & Public Relations

   • To develop and execute internal and external communication strategies that align with the School’s goals and foster positive stakeholder relationships.
   • To respond to media inquiries, draft press releases, and prepare media kits to enhance the School’s public image.
   • To manage public relations strategies, including crisis communications and stakeholder perception, ensuring alignment with corporate objectives.
   • To draft speeches, schedule interviews, and print materials for diverse audiences.
   • To oversee the School’s digital presence, ensuring timely updates, engaging content, and adherence to branding guidelines.

3. 3. Event Creation & Management

   • To plan, organize, and manage events that aligns with the School’s vision, mission and business plan.
   • To collaborate with internal and external partners to ensure the seamless execution of events, including securing sponsorship and media coverage.
   • To manage promotional merchandise and publicity materials for exhibitions, events, and corporate activities.

4. 4. Corporate Identity & Brand Management

   • To uphold and strengthen the School’s brand identity across all platforms and communication channels.
   • To collaborate with marketing and design teams to ensure consistent representation of the brand.
   • To monitor market trends and competitive strategies, adapting the brand strategy to maintain relevance and growth.

5. 5. Social Media & Digital Marketing

   • To manage social media channels to ensure consistent, engaging, and timely content that aligns with the school’s values.
   • To monitor and analyze social media trends, adapting strategies to maximize engagement and outreach.
   • To utilize analytics to measure and report on the performance of digital campaigns, ensuring alignment with school goals.

6. 6. Stakeholder Relations

   • To develop and implement communication strategies to engage stakeholders, including students, staff, alumni, donors, and the wider community.
   • To foster positive relationship through effective internal communications and engagement initiatives, such as town halls and CSR programs.

7. 7. Other Duties

   • To lead, mentor, and manage the marketing and corporate communications team, fostering a collaborative and innovative environment.
   • To monitor and report to the Head of Marketing on the marketing activities from time to time.
   • To oversee and verify marketing material, from website banners to hard copy brochures and other marketing products including adverts.
   • To measure and report on the performance of marketing campaigns, gain insight and assess against goals.
   • To liaise with Academic Division on the queries related to student Recruitment.
   • To prepare paper and reports for all high level meetings, on Marketing and communications.

Your Profile

Verranno prese in considerazione figure in possesso dei seguenti requisiti :

• Candidate must possess at least a Bachelors’ Degree in Business Studies, Marketing,
• At least 5 years’ experience preferably in Education.

KSA (Knowledge, Skills & Ability)

• Required skill (s) : MS Windows / MS Office
• Excellent interpersonal skill & customer oriented
• Ability to build relationships and communicate effectively at all levels, internally and externally.
• Fluent in English and other languages, not limited to Italian.
• Teamplayer with positive work ethics.