MARKETING MANAGER

Arethusa Srl; Verona; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A well-established national brand is seeking an experienced Marketing Manager based in a vibrant setting near Lake Garda and Verona. This role is vital for leading the entire marketing function, enhancing brand awareness, and driving revenue growth through integrated digital and offline strategies. The ideal candidate will have at least 10 years of senior marketing experience, a strong background in digital marketing, and excellent leadership skills. Fluency in both Italian and English is required.

Competenze

• At least 10 years of experience in senior marketing roles, ideally within Leisure, Wellness, Hospitality, or Entertainment.
• Strong expertise in digital marketing and brand management.
• Outstanding communication skills in both Italian and English.

Mansioni

• Define and execute the annual marketing plan aligned with company objectives.
• Oversee digital campaigns and strategic partnerships.
• Lead and mentor the internal Marketing & Communications team.

Conoscenze

Digital marketing expertise

Brand management

Data analysis

Project management

Leadership

Creativity

Communication skills

Formazione

Degree in Marketing or Communications

MBA or Master's preferred

Descrizione del lavoro

Marketing Manager – Growing National Brand (Based in Northern Italy, near Lake Garda & Verona)

We are partnering with a well-established and fast-growing company to recruit an experienced Marketing Manager who can take the lead of the entire Marketing function—both strategically and operationally. This role is a key driver in elevating brand awareness, revenue growth, and customer loyalty through integrated digital and offline strategies.

What you’ll be responsible for

• Defining and executing the annual marketing plan aligned with company objectives.
• Shaping brand positioning and communication across all channels.
• Overseeing digital campaigns (performance marketing, social media, CRM, SEO / SEM) as well as strategic partnerships.
• Analyzing data and KPIs to enhance commercial performance and optimize the customer journey.
• Leading and mentoring the internal Marketing & Communications team, while managing external agencies.
• Supporting Sales and Events with targeted initiatives and dedicated projects.
• Managing the marketing budget with a focus on efficiency, control, and ROI optimization.
• Monitoring market trends, competitors, and new opportunities to enhance the service offering and customer experience.

What we’re looking for

• A degree in Marketing, Communications, or a related discipline; MBA or Master’s preferred.
• At least 10 years of experience in senior marketing roles, ideally within Leisure, Wellness, Hospitality, or Entertainment.
• Strong expertise in digital marketing, brand management, and data analysis.
• Excellent leadership and project‑management skills, with the ability to collaborate cross‑functionally.
• Creativity, a results‑driven mindset, and a strong data‑driven approach.
• Outstanding communication and interpersonal skills, in both Italian and English.

Location: a vibrant setting just a short distance from the stunning Lake Garda and the historic city of Verona.