Marketing Manager

Catenon; Prato; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A dynamic beauty company is seeking a Marketing Manager based in Prato, Tuscany. This role involves coordinating marketing strategies, managing budgets, and working closely with cross-functional teams. Ideal candidates should have over 10 years of marketing experience, particularly in the beauty industry, and possess strong leadership skills. Join a company that prioritizes creativity and strategic impact in the luxury market.

Competenze

• 10+ years of experience in marketing and brand management, preferably in the Beauty industry.
• Proven strategic leadership experience across brand, digital, and retail marketing.
• Strong product and fashion attitude with awareness of current market trends.

Mansioni

• Coordinate go-to-market strategy and work with international partners.
• Manage marketing plans and budget for assigned brands.
• Oversee consumer and trade activations tailored to local markets.
• Monitor brand performance including market share and sales analysis.

Conoscenze

Strategic leadership

Digital marketing

Brand management

Strong communication

Understanding market trends

Descrizione del lavoro

Join a dynamic and innovative beauty company at the forefront of its industry, where creativity meets strategic impact.

Are you a visionary marketing leader with a deep understanding of the Italian luxury market?

This role will be based in the vibrant city of Milan, reports directly to the Marketing Director.

Responsibilities

• Coordinate the execution of go-to-market strategy of the assigned portfolio, working in close collaboration with all the international partners ensuring brand consistency and highlighting local needs;
• Manage the marketing plans and related touch points (ATL/BTL);
• Full Manage the marketing budget of the assigned brands;
• Coordinate consumer and trade activations, adapting global campaigns to local needs and retail environments.
• Manages Media planning and digital strategy with Media agency
• Work in close collaboration with the trade marketing and sales team to ensure alignment and excellent execution;
• Monitor the performance of assigned brands: in-depth monitoring of market share, analysis of sales and ROI of key activities and investments;

The candidate will manage a team with: 2 brand managers, 1 junior brand manager + 2 assistant brand managers.

Position requirements

• 10+ years of experience in marketing and brand management, preferably gained in companies in the Beauty industry.
• Proven strategic leadership experience across brand, digital, and retail marketing, with the authority to set clear direction and drive alignment within complex, cross-functional organizations.
• Strong product and fashion attitude and ability to understand current market trends.
• Result-oriented, problem-solving skill and team working.
• Strong communication and business oriented skills.

Marketing Manager • Prato, Tuscany, ITALY