Marketing Manager

Falc; Milano; In loco; EUR 45.000 - 70.000; Tempo pieno

Descrizione del lavoro

A prominent fashion company located in Milan is seeking an experienced Marketing Manager to define and implement brand strategies. You will lead a marketing team to develop annual plans and oversee budgets, while collaborating with sales and external agencies. The ideal candidate has 3–5 years in the fashion industry, strategic mindset, and is fluent in English.

Competenze

• 3–5 years of experience in a similar role within the fashion and/or footwear industry.
• Strong knowledge of the fashion segment with a strategic mindset.
• Fluency in English, both written and spoken.

Mansioni

• Define and implement the marketing strategy for each brand.
• Lead and manage the marketing team.
• Develop annual marketing plans including budgets and targets.
• Manage the marketing budget in coordination with the Head of Sales & Marketing.
• Oversee and coordinate external agencies and campaigns.
• Propose brand partnerships and activations.
• Supervise the digital editorial plan execution.
• Coordinate photo shoots and communication materials.
• Organize participation in trade shows and industry events.
• Work closely with the Sales and Trade Marketing team.
• Lead integrated digital strategy to support e-commerce growth.

Conoscenze

Experience in fashion industry

Marketing strategy development

Team leadership

Fluency in English

Descrizione del lavoro

Key Responsibilities :

• Define and implement the marketing strategy for each brand, in line with the overall business direction;
• Lead and manage the marketing team, ensuring full alignment with brand strategy and business objectives;
• Develop annual marketing plans, including budgets, targets, and key initiatives for each brand;
• Manage the marketing budget in coordination with the Head of Sales & Marketing;
• Oversee and coordinate external agencies (PR, advertising, events, communications) and ensure effective go-to-market execution;
• Propose brand partnerships and activations to increase visibility and strengthen brand positioning;
• Supervise the execution of the digital editorial plan to ensure consistency with the brand’s positioning and tone of voice;
• Coordinate photo shoots and the development of communication materials (advertising, catalogues, lookbooks, digital content);
• Organize and manage the company’s participation in trade shows and industry events;
• Work closely with the Sales and Trade Marketing team to drive sell-out performance and support key clients;
• Lead the integrated digital strategy (online advertising and campaigns) to support e-commerce growth.

Profile Requirements :

• 3–5 years of experience in a similar role within the fashion and / or footwear industry;
• Strong knowledge of the fashion segment, with a strategic mindset and hands-on approach;
• Fluency in English, both written and spoken;
• Willingness to travel as required;
• Reports directly to : Head of Sales & Marketing