Marketing Data Analyst

Whatjobs; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A dynamic analytics firm is seeking a Marketing Data Analyst to join its team in Milan. The ideal candidate will have a solid background in data analysis, particularly in marketing and e-commerce. Responsibilities include ensuring data quality, analyzing performance metrics, and collaborating with teams to enhance data-driven decision making. The role values proficiency in GA4, data visualization tools, and a proactive mindset, alongside a good command of Italian and English.

Servizi

Lunch tickets

Company laptop

Discounts and local offers

Learning & Development programs

Competenze

• 3 years of experience in data analysis, preferably in marketing.
• Strong command of digital analytics tools.
• Familiarity with data visualization tools.

Mansioni

• Ensure data quality and visualization for reporting.
• Monitor tracking anomalies and support resolution.
• Configure and maintain GA4 reports for insights.
• Collaborate with marketing teams to set up analysis frameworks.

Conoscenze

Data analysis

Digital analytics

Predictive modeling

Attention to detail

Proficiency in Italian and English

Formazione

Educational background in Data Science or related fields

Strumenti

GA4

Power BI

Looker Studio

Tableau

BigQuery

Google Tag Manager

Descrizione del lavoro

Overview

Join to apply for the Marketing Data Analyst role at The Level Group. About the role We are seeking a Marketing Data Analyst to join our Marketing team in Milan, playing a key strategic role in data interpretation and advanced analytics. This position operates at the intersection of Marketing and Tech, with the mission to ensure data accuracy, unlock actionable insights, and support data‑driven decision making across channels, brand partners, and ventures.

Responsibilities

• Ensure the quality, consistency, and reliability of all collected data, and guarantee they’re correctly visualized across platforms (GA4, dashboards, BI tools) for reporting needs.
• Monitor tracking anomalies on GA4, escalating technical issues to the Tech team, and supporting their resolution.
• Configure and maintain custom GA4 reports to analyze website performance and user interactions, and extract strategic insights.
• Partner with Brand Marketing and Channels teams to set up advanced analysis frameworks and test alternative attribution models.
• Research, propose, and contribute to the implementation of predictive models, including customer segmentation and behaviours, using machine learning and statistical algorithms.
• Collaborate with Tech team to develop and manage dashboards, integrating GA4 events and performance metrics for deep insights into user journeys and conversion funnels.
• Encourage data literacy through training sessions and documentation.

Qualifications

• 3 years of experience in data analysis, preferably in marketing, e‑commerce, or digital environments.
• Educational background in Data Science, Economics, Data Analysis, or related fields.
• Strong command of GA4 and digital analytics tools; experience with BigQuery and Google Tag Manager is a plus.
• Familiarity with data visualization and BI tools (Power BI, Looker Studio, Tableau).
• Understanding of marketing performance metrics, attribution models, and user behaviour analytics.
• Proactive mindset, attention to detail, and ability to translate complex data into insights for non‑technical stakeholders.
• Experience with predictive modelling, statistical methods, and machine learning techniques is highly valued.
• Proficiency in Italian and English.

Benefits

• Benefits including lunch tickets, company laptop, discounts, and local offers.
• Learning & Development programs through TLG University and The Breakfast Club projects.
• Be part of a young (average age 31), international (30 nationalities) TLGpeople group in a dynamic environment.

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