Marketing&Communications Manager B2B

Concentrix; Piemonte; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading B2B service company is looking for a B2B Marketing & Communications Manager in Italy. This permanent, hybrid position requires defining and executing go-to-market strategies, collaborating with global teams, and managing B2B campaigns. Ideal candidates will have strong project management skills and experience in digital and event marketing. Benefits include access to LinkedIn Learning and development programs.

Servizi

Free LinkedIn Learning access

Access to Concentrix University

Discounts platform

Meal Ticket

Competenze

• Experience in B2B marketing, ideally within technology or consultancy.
• Ability to juggle multiple initiatives in a fast-paced environment.
• Fluent in English and Italian.

Mansioni

• Define and execute the go-to-market plan for Concentrix Italy.
• Design marketing campaigns with sales and account management teams.
• Collaborate with EMEA and Global Marketing teams.

Conoscenze

B2B marketing experience

Project management

Strong communication

Digital marketing

Event marketing

Analytical skills

Strumenti

Salesforce

Marketo

Descrizione del lavoro

Concentrix is looking for a B2B Marketing & Communications Manager to join our team in Italy! In this role, you’ll shape and execute our go-to-market plan, working across digital, content, events, and campaigns. Working closely with the local in-country team, as well as with the EMEA and Global Marketing teams, you will ensure that Italy’s positioning is consistent, impactful, and fully aligned with our global brand strategy.

Key Responsibilities

• Define and execute the go-to-market plan for Concentrix Italy, adapting global and regional initiatives to the local market.
• Partner with sales and account management teams to design marketing campaigns that support pipeline growth and client engagement in key sectors.
• Collaborate with EMEA and Global Marketing teams to ensure the Italian market is represented, while aligning with global brand and messaging.
• Manage end-to-end B2B campaigns, from planning to measurement, leveraging digital, events, content, and partnerships.
• Lead external communications, fostering relationships with key media in Italy and strengthening our brand presence through PR and thought leadership initiatives.
• Analyze marketing performance and provide insights to continuously optimize strategies.

What We’re Looking For and Key Skills

• Proven experience in B2B marketing (preferred, but not mandatory, within technology or consultancy industries).
• Strong project management capabilities and collaborative mindset, able to juggle multiple initiatives in a fast-paced, matrixed environment.
• Strong communicator, both in English and Italian, able to influence stakeholders at different levels.
• Hands-on experience in digital marketing (LinkedIn campaigns, lead generation).
• Experience in event marketing (industry conferences, client events, webinars).
• Ability to work with CRM and marketing automation tools (Salesforce, Marketo or similar).
• Solid analytical skills to measure campaign ROI and optimize performance.

Working Information

This is a Permanent role.

Hybrid Model ️.

From Monday to Friday.

Benefits

• Free LinkedIn Learning access.
• Access to the Concentrix University for your development.
• Sconti aziendali platform.
• Meal Ticket.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel working within this job title.

Concentrix is an equal opportunity employer. Concentrix evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.