Marketing & Communications Manager

Rosewood Hotel Group; Roma; Sur place; EUR 30 000 - 39 000; Plein temps

Résumé du poste

Rosewood Rome is seeking a Marketing & Communications Manager to shape and execute the hotel’s marketing and communications strategy in Rome. You will drive brand visibility, guest engagement, and revenue initiatives through integrated campaigns, PR, digital communications, and strategic storytelling.

The role collaborates across departments to reflect Rosewood’s Sense of Place in a luxury context. You will manage 360° marketing, influencer partnerships, content creation, media relations, and

Qualifications

• 5-7 years of progressive marketing & communications experience within luxury hospitality.
• Strong storytelling and written/verbal communication for luxury brand content.
• Experience spanning digital marketing, social media, website management, and public relations.
• Ability to manage multiple projects in a fast-paced environment.

Responsabilités

• Support the execution of a 360° marketing and communications strategy aligned with KPIs and Rosewood’s ultra-luxury positioning.
• Develop and manage brand marketing, PR, and media engagement initiatives.
• Oversee integrated marketing campaigns across digital, social media, paid, earned, owned and traditional media.
• Develop and manage influencer and creator partnerships from identification through long-term relationships.
• Lead content creation and brand storytelling, including photo/video shoots and editorials.
• Coordinate media interest and respond to media requests; manage agency relationships and budget.
• Collaborate with Operations and Commercial teams to integrate F&B, wellness, events into campaigns.
• Drive CRM, EDM, and guest engagement strategies to enhance loyalty and revenue.

Connaissances

Luxury marketing

Brand storytelling

Digital marketing

Public relations

Content marketing

Data analytics

Project management

Collaboration

Outils

CRM systems

SEO tools

Content management systems

Description du poste

General InformationCountry/RegionItalyProvince/CityRomeHiring EntityRosewood RomeDepartmentSales & MarketingJob TypeFull-time PermanentJob DescriptionGuided by our culture, The Calling, we create an environment enlivened by our employee value propositions: Enrich and be Enriched, Bring Your True Self, Curate the Extraordinary, and Leave Your Legacy. As champions of Relationship Hospitality, we cultivate a culture that fosters our values of innovation, passion, collaboration, ownership and transparency. We strive to Make the Place – creating a future where people and place enrich one another.Rosewood Rome is currently casting for a Marketing & Communications Manager, to support the Director of Communications in shaping and executing the hotel’s marketing and communications strategy. You will be responsible for driving brand visibility, strengthening guest engagement, and supporting revenue-generating initiatives through integrated marketing campaigns, public relations activities, digital communications, and strategic storytelling.As a key ambassador of the Rosewood brand, you will work across departments to ensure that all marketing and communications efforts reflect our Sense of Place philosophy while maintaining the highest standards of luxury brand representation.Key Responsibilities· Support the execution of a comprehensive 360° marketing and communications strategy aligned with annual KPIs, business objectives, and Rosewood’s ultra-luxury positioning.· Develop and manage impactful brand marketing, PR, and media engagement initiatives that enhance awareness and drive advocacy.· Oversee integrated marketing campaigns across digital, social media, paid, earned, owned, and traditional media channels.· Develop and manage influencer and creator partnerships, from identification and contracting through content planning, hosting experiences, performance evaluation and long-term relationship building.· Lead content creation and brand storytelling initiatives, including photo and video shoots, editorial content, partnerships, and influencer collaborations.· Coordinate media interest in the hotel and ensure regular contact with target media and appropriate response to media requests.· Manage agency relationships and support the administration of the annual MarCom budget with a focus on effectiveness and performance optimization.· Collaborate closely with Operations and Commercial teams to integrate Food & Beverage, Wellness, Events, and Entertainment experiences into holistic marketing and PR campaigns.· Drive CRM, EDM, and guest engagement strategies to enhance personalization, loyalty, and revenue growth.· Ensure brand consistency across all platforms, materials, and guest-facing communications.· Represent Rosewood Rome at media events, press engagements, partnerships, and industry activations, whenever DOC is unavailable.· Monitor campaign performance, market trends, and competitor activity to continuously optimize marketing effectiveness.· Support the development and execution of strategic partnerships that strengthen the hotel’s visibility and positioning.· Manage and optimize Rosewood Rome’s website content, landing pages, SEO strategy, user experience, and seasonal promotions.· Oversee Rosewood Rome website page and other online media such as TripAdvisor to ensure all is updated and aligned as per Rosewood Hotels & Resorts standards.Requirements & Qualifications · You have 5-7 years of progressive marketing & communications experience within luxury hospitality, lifestyle, or luxury consumer brands. · You possess a well-rounded marketing skillset spanning digital marketing, social media, website management, content marketing, and public relations. · You are a strong storyteller with exceptional written and verbal communication skills and experience creating luxury brand content. · You have a refined creative eye and a strong appreciation for photography, video, design, and brand presentation. · You are highly organized and capable of managing multiple projects and priorities in a fast-paced environment. · You leverage data and insights to evaluate performance, identify opportunities, and optimize marketing strategies. · You thrive in collaborative environments and enjoy building relationships with colleagues, media partners, agencies, and community stakeholders. · You have experience supporting Food & Beverage, culinary, wellness, or experiential marketing initiatives.Package is aligned with experience and varies from 30k€ to 39k€ annually. The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations. Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.About UsLocated in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL) overlooking the iconic Via Veneto, Rosewood Rome will encompass three historic buildings, each of which were originally built in the early 1900s. The crown jewel of the project will be the reimagination of the former BNL headquarters, the main unit of the development that was initially designed by renowned Italian architect and urban planner Marcello Piacentini. The design will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the celebrated Federico Fellini film, La Dolce Vita, with elegant interiors that blend timeless style with contemporary comforts. In keeping with Rosewood’s guiding A Sense of Place philosophy, Rome’s relaxed ambiance and devotion to dolce far niente, or the art of “doing nothing,” will influence the hotel’s design concept, which will mix traditional architectural elements with modern décor and detailing to create a sophisticated environment for the ultimate life of leisure. Upon completion, Rosewood Rome will offer 148 accommodations, including 50 suites. Home to three dining outlets, including a contemporary Italian bistro, a lobby bar and café and a rooftop bar with a terrace with sweeping views of the city, the hotel will serve as a luxurious escape for locals and visitors alike. Additional amenities include a subterrain experience within the bank’s original vault featuring a modern Roman Bathhouse and Asaya, A Rosewood Spa, located on the rooftop which will feature dedicated treatment rooms and a wellness terrace with a reflecting pool and dynamic fitness center. Dedicated event spaces will encompass meeting rooms and a grand ballroom.