Marketing Communication Specialist

Nissha Metallizing Solutions; Casalgrasso; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading manufacturing company in Piemonte is seeking a Marketing Communication Specialist to collaboratively define and implement the communication strategy and support marketing initiatives. The successful candidate will manage digital channels, develop marketing tools, and conduct market research, ensuring effective communication both internally and externally. This role requires strong skills in digital marketing and content management.

Competenze

• Experience in developing marketing communication strategies.
• Ability to manage digital channels effectively.
• Strong skills in content creation and management.

Mansioni

• Collaborate with the Group Strategic Marketing Director on communication strategy.
• Manage digital marketing campaigns across platforms.
• Conduct market research and competitive analysis.

Conoscenze

Communication strategy development

Content management

Digital marketing

SEO analysis

Market research

Strumenti

Marketing automation tools

CMS

Google Ads

LinkedIn

Descrizione del lavoro

The Marketing Communication Specialist collaborates with the Group Strategic Marketing Director to define communication strategy, budget, timelines and operatively supports the definition of Company communication plan (vs internal and external stockholders) accordingly; he / she assists on developing marketing tools and is actively part of the Company Communication strategy under the supervision of the Group Strategic Marketing Director.

Essential duties and responsibilities

• Collaborates to the definition of communication strategy, budget, timelines and operatively supports the definition of communication plan accordingly, under the supervision of the Group Strategic Marketing Director
• Identifies topics, creates, implements and manages contents (CMS, meta tag, …) such as articles, videos, press, newsletters
• Manages digital channels (website, Linkedin, Youtube) according to the Company / Group guidelines
• Sets advertising campaigns on Linkedin and Google Ads
• Uses marketing automation tools
• Marcom KPI monitoring and analysis for decision making process
• Analysis SEO
• Supports the creation and developing of Company institutional communication tools and materials
• Based on internal customer needs, develop marketing tools and initiatives
• Collaborates with external creative agency
• Conducts market researches and competition monitoring
• Supports projects and activities related to internal communication in collaboration with HR department