Marketing Automatisation & CRM Manager

Allotex; Brescia; Ibrido; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

A pioneering company in healthcare technology in Milan, Italy, seeks a Digital Commercial Enablement Manager to oversee digital infrastructure and scaling strategies. The ideal candidate has 5–10 years of experience in CRM and growth automation, with strong aesthetic standards for client-facing materials. This role is hybrid with about 40% international travel involved.

Servizi

Company laptop provided

Mobile phone provided

Competenze

• 5–10 years in digital commercial enablement or CRM.
• Experience in healthcare or high-stakes B2B environments preferred.
• Strong aesthetic standards for client-facing assets.

Mansioni

• Equip sales teams with digital assets and presentation toolkits.
• Build a scalable Digital Excellence Playbook.
• Own and evolve Allotex's full digital infrastructure.

Conoscenze

Digital commercial enablement

CRM

Growth automation

Fluent in Italian

Fluent in English

Descrizione del lavoro

📍Milan, Italy (Hybrid + international travel ~40%)

🗓Start date: January 2026

💻Company laptop & mobile phone provided

Full-time | Hybrid | High-impact commercial role

About Allotex

Allotex is redefining presbyopia treatment through innovative, next-generation biologic corneal inlays. Following successful clinical adoption across Europe, we are now entering a scale‑up phase — transitioning from early market onboarding to systematic activation and repeat procedure growth.

Role Overview

You will own Allotex’s digital commercial infrastructure — CRM, website, social media, funnel automation, and clinic‑level activation assets — ensuring that every strategic partner clinic launches and scales patient acquisition with excellence and consistency.

You will be the operational architect behind our commercial scale‑up — not briefing agencies, but building and deploying the system yourself.

Key Responsibilities

Commercial Enablement & Activation

• Equip sales & key account teams with digital assets, presentation toolkits and activation materials
• Build and maintain a scalable Digital Excellence Playbook across markets
• Ensure premium, compliant implementation in collaboration with commercial, clinical & operations teams

Partner Programme Execution

• Translate high‑level partnership agreements into clinic‑level digital activation plans
• Deploy tailored funnels, landing pages, in‑clinic comms, educational content
• Work on‑site when needed to ensure flawless execution and alignment

Digital Infrastructure Leadership

• Own and evolve Allotex’s full digital infrastructure: CRM, marketing automation, reporting stack, website, and social media
• Build scalable frameworks for patient funnel automation & segmentation
• Ensure full data visibility, tracking, and commercial intelligence across markets

Ideal Candidate

• 5–10 years in digital commercial enablement / CRM / growth automation
• Experience in healthcare, medtech, or high‑stakes B2B / B2B2C environments preferred
• Proven ability to design, implement, and operate digital systems (not just manage agencies)
• Strong aesthetic standards — able to produce premium client‑facing assets & presentations
• Fluent in Italian and English (additional EU languages are a plus)
• Based in Milan — willing to travel internationally (~40%)

Ready to build the digital engine that directly accelerates real clinical adoption?

Apply now or reach out directly — and help shape how the world experiences the future of vision correction.