Marketing And Communication Specialist

Adecco; Liguria; In loco; EUR 30.000; Tempo pieno

Descrizione del lavoro

A multinational client is seeking a Marketing Communication Specialist to manage end-to-end communication strategies across various platforms. The role emphasizes compelling content creation, strategic planning, and social media oversight. Ideal candidates will have a degree in Marketing or Communications and 2 years of relevant experience. This position offers an indicative salary of €30,000 and an initial 6-month contract.

Competenze

• 2 years of experience in marketing communications or similar roles.
• Excellent written and verbal communication skills in English.
• Ability to manage multiple projects and prioritize effectively.

Mansioni

• Develop and implement comprehensive communication plans.
• Create compelling content for digital, print, and events.
• Oversee social media strategy and execute campaigns.

Conoscenze

Digital marketing ecosystem

Written and verbal communication skills in English

Project management

Analytics tools proficiency

Creative asset development

Familiarity with CRM platforms

Formazione

Bachelor's or Master's degree in Marketing, Communications, or related field

Strumenti

Adobe Workfront

Eloqua

Salesforce (SFDC)

Descrizione del lavoro

We are looking for a candidate to join the marketing team of a multinational client.

Marketing Communication Specialist Overview

The Marketing Communication Specialist is responsible for end-to-end communication strategy and execution for the Western European area, ensuring consistent and impactful messaging across all physical and digital channels. This role covers 360° communication, including internal and external audiences, digital platforms, events, and media relations. The specialist will collaborate with cross‑functional teams to deliver integrated campaigns that support business objectives and strengthen brand positioning.

Key Responsibilities

1. Strategic Planning: Develop and implement comprehensive communication plans aligned with marketing and business strategies. Ensure brand consistency across all touchpoints.
2. Content Development: Create compelling content for digital, print, events, and social media channels. Manage storytelling initiatives, press releases, newsletters, and internal communications.
3. Digital & Social Media: Oversee social media strategy and execution, including organic and paid campaigns. Optimize website content and SEO performance, usage of CRM tools (e.g. SFDC).
4. Campaign Management: Plan and execute omnichannel marketing campaigns. Monitor performance metrics (CTR, engagement, lead generation) and provide actionable insights.
5. Event & PR Coordination: Organize and manage communication around PR events, webinars, and trade shows. Build and maintain relationships with media and key stakeholders.
6. Compliance & Governance: Ensure all communications meet regulatory, legal, and brand standards. Collaborate with internal teams (Regulatory, Clinical, Legal, Marketing) for approvals.

Required Skills & Experience

• Strong knowledge of digital marketing ecosystem (SEO, SEM, social media, email marketing).
• Excellent written and verbal communication skills in English (other European languages are a plus).
• Ability to manage multiple projects at scale and speed and prioritize effectively.
• Proficiency in analytics tools and ability to derive insights from data.
• Experience in agency management and creative asset development.
• Familiarity with marketing automation, CRM platforms and project management tools (e.g., Adobe Workfront, Eloqua, SFDC, Lightning).

Nice-to-Haves

• Experience with AI tools for marketing communication.
• PMP certification or equivalent project management experience.

Education & Background

• Bachelor's or Master's degree in Marketing, Communications, or related field.
• 2 years of experience in marketing communications or similar roles.
• Initial 6-month contract offered as a temporary worker.

Indicative salary 30k