Liquor Sales Specialist

Harding+; Piemonte; On-site; EUR 37,000 - 53,000; Full time

Benefits offered by this job

Accommodation onboard

Meals onboard

Visa and seafaring documents support

Brand training and development

Job summary

Harding+ is seeking Liquor Sales Specialists to join our onboard cruise ship retail teams, selling premium spirits and guiding guests through tastings and brand stories. You’ll engage guests in conversations, present flavour notes and recommended products, and help run tastings, seminars and promotional activities across diverse itineraries.

The role emphasizes hands-on sales, strong product knowledge, and the ability to create memorable experiences while supporting stock handling and onboard

Qualifications

• Experience in liquor retail, duty free, hospitality or premium retail.
• Knowledge of major spirits: whisky, rum, gin, vodka, tequila, cognac or liqueurs.
• Confident in discussing flavour profiles, serves, gifting options and brand stories.
• Ability to host or support tastings, seminars or promotional events.
• Motivation to achieve sales targets and maximise opportunities.
• Team‑focused attitude and willingness to share knowledge.
• Fluency in English; additional languages an advantage.
• Good physical fitness for an active role.

Responsibilities

• Assist guests in discovering, understanding and enjoying our premium liquor range.
• Introduce products with confidence and explain differences between spirits.
• Support tastings, seminars, in-store events and promotional activity.
• Hold the attention of a small group and make the experience informative and relaxed.
• Maintain strong visual standards, accurate stock handling and compliance.

Skills

Liquor retail experience

Hospitality/mixology/bar experience

Brand ambassador experience

Premium retail knowledge

Fluency in English

Knowledge of spirits

Job description

Turn your knowledge of spirits into standout guest experiences, from tastings and cocktail conversations to premium liquor sales at sea. We’re looking for Liquor Sales Specialists to join our onboard retail teams, working on cruise ships around the world. This role is for someone who knows their way around premium spirits and enjoys sharing that knowledge with others. You might come from a retail liquor background, duty free, hospitality, bar work, mixology or brand ambassador experience. What matters is that you can talk confidently about different spirits, explain flavour profiles, recommend products and create a tasting experience that guests remember. About Harding+ Harding+ is a leading cruise retail business, working closely with cruise line partners and brand partners to make every cruise better. Our onboard boutiques offer guests a carefully selected range across liquor, fragrance, beauty, fashion, jewellery, watches, confectionery and logo products. We are proud to have been recognised as Cruise Retailer of the Year in 2022, 2023 and 2025, reflecting our focus on excellent service, strong brand partnerships and memorable guest experiences. What You’ll Do As a Liquor Sales Specialist, you’ll be the person who helps guests discover, understand and enjoy our premium liquor range. You’ll introduce products with confidence, explain the difference between spirits, talk through flavour notes and make recommendations that feel relevant to the guest, whether they are buying a gift, choosing something for an occasion or treating themselves. You’ll support tastings, seminars, in-store events and promotional activity, using these moments to create interest, start conversations and convert sales. You’ll be comfortable holding the attention of a small group, answering questions and making the experience feel relaxed, enjoyable and informative. This is a hands‑on sales role. You’ll need to approach guests naturally, spot buying signals, suggest complementary products and keep momentum without making the interaction feel forced. You’ll also help maintain strong visual standards, accurate stock handling and compliance processes, while sharing your product knowledge with the wider team.

What You’ll Bring

• Experience in liquor retail, duty free, hospitality, mixology, bar work, brand ambassador work or premium retail
• Strong knowledge of different spirits, such as whisky, rum, gin, vodka, tequila, cognac or liqueurs
• Confidence discussing flavour profiles, serves, cocktail ideas, gifting options and brand stories
• The ability to host or support tastings, demonstrations, seminars or promotional events
• Motivation and ambition to achieve sales targets and maximise every sales opportunity
• A positive, team-focused attitude and willingness to share knowledge
• Fluency in English; additional languages would be an advantage
• A good level of physical fitness, as the role involves being active throughout the day

What You’ll Get

• Competitive salary with target-based commission
• Included Accommodation and meals provided onboard
• No household bills while you are working at sea
• Support with necessary visas and seafaring documents
• Dedicated in-house training across sales, product and brand knowledge
• The opportunity to travel the world while earning
• Contracts of up to 6 months onboard, usually followed by 1 to 2 months at home between contracts
• On selected cruise lines, the opportunity to travel independently after your contract, with support for your return travel home afterwards