Junior Product Manager

MENARINI Group; Firenze; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A reputable pharmaceutical company in Italy is seeking a dynamic Junior Product Manager to implement marketing strategies for consumer healthcare products. The successful candidate will conduct market analysis, define product positioning, and manage marketing budgets. A degree in economics or management and at least 1 year of marketing experience are required. This fixed-term role offers opportunities for growth within a team-oriented environment.

Competenze

• Bachelor's or Master's degree in economics or management disciplines.
• At least 1 year of experience in marketing, preferably in the pharmaceutical or FMCG industry.
• Strong results orientation and analytical skills.
• Excellent knowledge of the Office package, especially Excel.
• Good communication and presentation skills.

Mansioni

• Conduct market analysis and competitor analysis.
• Define product positioning and marketing strategies.
• Develop and implement integrated marketing plans.
• Manage the marketing budget and monitor product performance.

Conoscenze

Strong results orientation

Analytical skills

Excellent communication

Teamwork

Formazione

Bachelor's or Master's degree in economics or management

Strumenti

Microsoft Excel

Microsoft PowerPoint

Descrizione del lavoro

Overview

We are looking for a dynamic and motivated Junior Product Manager to join our ambitious Consumer Healthcare division Marketing team (OTC drugs, food supplements, and medical devices markets). In this role, you will be responsible for defining and implementing marketing strategies for a portfolio of consumer products. You will be involved in all phases of the product lifecycle, from market analysis to the development of launch plans, up to the management of promotional and communication activities.

Contract: fixed term (12 months)

Main Activities & Responsibilities

• Market analysis, competitor analysis, and consumer trend analysis.
• Definition of product positioning and marketing strategies.
• Development and implementation of integrated marketing plans (advertising, promotions, point of sale, digital).
• Management of the marketing budget.
• Collaboration with internal company functions (sales, trade marketing, medical, regulatory) and external agencies.
• Monitoring product performance and analyzing results.

Job Requirements

• Bachelor's or Master's degree in economics or management disciplines. Candidates with a scientific background will also be considered, provided they have consolidated their skills in data analysis and marketing management through studies or work experience.
• At least 1 year of experience in marketing, preferably in the pharmaceutical or FMCG industry.
• Strong results orientation and analytical skills.
• Excellent knowledge of the Office package (Excel proficiency is a prerequisite, including a solid familiarity with core functionalities, Power Point for presentations)
• Good communication and presentation skills.
• Ability to approach complexity with order and awareness of timelines.
• Entrepreneurial spirit and ability to work in a team.