Junior Data Analyst and Performance Marketing

HBX Group; Rimini; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading company in the travel technology sector seeks a Marketing Analyst to optimize campaigns through data analysis and A/B testing. This role involves working closely with marketing and sales teams to enhance performance and drive conversions. The ideal candidate will possess strong analytical skills, a background in STEM, and proficiency in data tools.

Competenze

• Bachelor's in mathematics, statistics, computer science, economics or related.
• Strong analytical skills with data analysis tools proficiency.
• Fluency in English (B2) and Italian (C1).

Mansioni

• Analyze data to improve performance and make recommendations.
• Conduct A/B testing and optimize campaigns.
• Create visual representations of data for stakeholders.

Conoscenze

Analytical skills

Attention to detail

Creative thinking

Time management

Team player mentality

Formazione

Bachelor's degree in STEM

Strumenti

Microsoft Office Suite

Progressql

MySQL

Qlik

Tableau

BigQuery

Google Analytics

Descrizione del lavoro

HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We are tech-driven, with a customer-first philosophy, our knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day.

HBX Group comprises of the best-in-class B2B brands that meet the needs of its growing and diverse client base across 190+ global markets.

Purpose of Role

The overall purpose of the role is to optimize company campaigns for maximum performance working closely with the marketing and sales team. It is responsible for analyzing data,

conducting A/B testing, and implementing optimization strategies to improve traffic and conversions in all product lines.

Position Accountabilities

• Analyze data to identify trends and make data-driven recommendations to improve performance while staying within budget constraints.
• Creating visual representations of data in the form of graphs, charts, and other visualizations to help stakeholders understand data insights.
• Analyze metasearch performance metrics such as click-through rate (CTR), conversion rate, and cost-per-click (CPC) and optimize metasearch campaigns.
• Conduct A/B testing to optimize sales processes.
• Collaborate with cross-functional teams to implement optimization strategies.

Skills

• Strong analytical skills, with the ability to use data and data tools to identify trends and optimize campaigns.
• Strong attention to detail, with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking skills, with the ability to generate new ideas and approaches to optimize campaign performance.
• Excellent time management skills, with the ability to prioritize tasks and meet deadlines.
• Team player mentality, with the ability to work collaboratively with cross-functional teams.

Experience

• Familiarity in Microsoft Office Suite
• Familiarity with database management tools such as Progressql or MySQL
• Familiarity with data analysis tools such as Qlik, Tableau or BigQuery
• Familiarity with web analytics tools such as Google Analytics

Qualifications

• Bachelor's degree in STEM (mainly mathematics, statistics or computer science), economics or a related field.
• Strong analytical skills and proficiency in Excel or other data analysis tools
• Fluent English (at least B2 certification)
• Fluent Italian (at least level C1)
• Having had previous work experience as a Data analyst will be considered a plus

Key Challenges

• Be flexible on the product line to improve and on the priorities and objectives to achieve.
• Managing large volumes of data and effectively analyzing campaign performance to make data-driven decisions.