Jr Digital Marketing Specialist

Burger King Restaurants Italia; Milano; Ibrido; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading fast-food chain in Italy is seeking a Jr Digital Marketing Specialist to support CRM and e-commerce initiatives. The ideal candidate will manage loyalty programs, optimize online sales channels, and utilize customer data for enhancing digital experiences. Responsibilities include developing loyalty strategies and analyzing performance to drive business growth. Candidates should have experience in digital marketing, CRM, and relevant tools like Salesforce.

Servizi

Yearly bonus based on performance

Career growth opportunities

Flexible and hybrid work model

Competenze

• 2–3 years of experience in CRM, digital marketing, or customer engagement roles.
• Ability to interpret customer data to understand purchase behaviors.
• Skilled in using data analytics and CRM tools to drive retention.
• Hands-on experience with Salesforce required.
• Knowledge in Power BI is a plus.
• Fluency in English (C1) and Italian (C2) is essential.

Mansioni

• Assist in developing and executing customer loyalty programs.
• Monitor and respond to customer inquiries and feedback.
• Support strategies to boost customer satisfaction and loyalty.
• Analyze performance data and define KPIs.
• Collaborate with internal teams and external agencies.

Conoscenze

CRM

Digital Marketing

Customer Engagement

Data Analysis

Salesforce

Power BI

Fluency in English (C1)

Fluency in Italian (C2)

Descrizione del lavoro

Overview

Join Burger King Restaurants Italia, part of QSRP (Quick Service Restaurant Platform). We partner with brands across 9 key countries to deliver diverse dining experiences and are looking for a Jr Digital Marketing Specialist to join the Digital team within the Marketing Department.

As a Jr Digital Specialist, you will support CRM and e-commerce initiatives, manage loyalty programs, optimize online sales channels, and leverage customer data to enhance the digital experience. You will help improve e-commerce performance, assist in digital marketing campaigns across SEO, SEM, and email, and analyze performance data to guide strategic decisions, ensuring a seamless customer journey across all digital touchpoints.

Responsibilities

• CRM & Loyalty Initiatives: Assist in developing and executing customer loyalty programs and CRM campaigns to increase engagement, retention, and customer lifetime value (LTV).
• Customer Service & Feedback Management: Monitor and respond to customer inquiries, feedback, and complaints as the first point of contact.
• Strategy Implementation Support: Support strategies to boost customer satisfaction and loyalty under the Digital Manager's guidance.
• CRM Data Management & Analysis: Maintain CRM data accuracy; support data analysis and reporting with insights for marketing and sales teams.
• Cross-Functional Collaboration: Work with marketing, sales, operations, franchising, and controlling to align CRM initiatives with business goals and ensure a seamless customer journey.
• CRM System Operations: Provide day-to-day CRM operations support (e.g., Salesforce), including campaign setup, reporting, and user training.

E-commerce Management: Oversee daily operations of the e-commerce platform and app, including product catalog updates, content accuracy, and user experience optimization; assist in managing order flows and returns coordination.

Data Analysis: Analyze performance data, define KPIs, and use insights to optimize strategies and report on business growth.

Agency Coordination: Collaborate with internal teams and external agencies to achieve business objectives.

Qualifications

• 2–3 years of experience in CRM, digital marketing, or customer engagement roles, ideally within retail, or QSR - Restaurant sectors.
• Experience in Customer Insights & Behavioral Analysis: Ability to interpret customer data to understand purchase behaviors and loyalty patterns.
• Experience in Performance & Sales Optimization: Skilled in using data analytics and CRM tools to drive retention, campaign effectiveness, and revenue growth.
• Hands-on experience with Salesforce
• Knowledge in Power BI
• Fluency in English (C1)
• Fluency in Italian (C2)

Personal attributes

• Analytical and data-driven
• Creative and solution-oriented
• Organized and execution-focused
• Clear and confident communicator
• Team player with a can-do attitude

Why join us

• Contribute to our mission of becoming the market leader in the QSR sector
• Career growth opportunities across international headquarters
• A culture focused on learning and development
• Engaging initiatives with colleagues and community involvement
• Flexible and hybrid work model; modern, collaborative office environments
• Focus on environmental sustainability
• Commitment to diversity, equity, and inclusion

Benefits

• Yearly bonus based on performance

Does this sound exciting? If yes, apply now. If you don’t meet all requirements but have the right attitude and potential, please reach out and let’s talk.

To learn more about us, explore the resources below.

• QSRP website
• Our Company Video
• Our LinkedIn page
• O'Tacos
• Quick
• Burger King Italy and Burger King Belgium
• Chopstix
• Dunkin'

All applicants will receive consideration for the job with no regard to race, color, religion, gender, sex (pregnancy included), sexual identity and orientation, age, nationality, citizenship, disability, military status, family or marital status, medical condition, or any other basis protected by law.