Italy Marketing & Communications Lead, 360 Brand

TAG Heuer; Torino; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A luxury watch brand in Torino is seeking a highly motivated Marketing & Communication Manager to drive brand awareness and sales. This role involves creating comprehensive marketing strategies aligned with global objectives, managing media and public relations, and coordinating high-end events. The ideal candidate has over 8 years of experience, a Master's degree, and strong expertise in retail and digital marketing.

Competenze

• 8+ years’ experience in marketing, retail and/or digital.
• Fluent in English.
• Strong understanding of the retail environment in fast moving industries.
• Experienced CRM and customer loyalty builder.
• Strong affinity for the watchmaking industry.

Mansioni

• Develop yearly marketing strategy according to brand guidelines.
• Collaborate with partners for co-op promotions and marketing initiatives.
• Define and implement media strategy across various channels.
• Grow PR share of voice and manage relationships with journalists.
• Coordinate luxury events to support brand launches.
• Lead budget presentations and monitor competitive landscape.

Conoscenze

Negotiation skills

Analytical skills

Interpersonal skills

Relationship-building skills

Leadership

Creative thinking

Formazione

Master degree in Marketing, Communication or Business Development

Descrizione del lavoro

A luxury watch brand in Torino is seeking a highly motivated Marketing & Communication Manager to drive brand awareness and sales. This role involves creating comprehensive marketing strategies aligned with global objectives, managing media and public relations, and coordinating high-end events. The ideal candidate has over 8 years of experience, a Master's degree, and strong expertise in retail and digital marketing.