Italian Growth Marketing Manager

FutureLearn Ltd; Milano; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading online learning platform in Italy is seeking a Marketing Manager to lead multi-channel campaigns for postgraduate online degrees. This role requires the ability to drive student acquisition through a mix of digital media channels, focusing on performance and branding. The ideal candidate will be a native Italian speaker, skilled in campaign localization, data-driven marketing, and familiar with the Italian higher education landscape.

Servizi

Flexible working hours

Professional development opportunities

Team events and activities

Competenze

• 3+ years of experience in multi-channel performance marketing.
• Proven track record in digital media campaigns.
• Native or fluent Italian speaker with cultural knowledge.

Mansioni

• Lead multi-channel student acquisition campaigns.
• Manage digital media mix across various platforms.
• Optimize campaigns for lead generation and enrollment.

Conoscenze

Multi-channel performance marketing

Email marketing

Data-driven decision-making

Localization of digital campaigns

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Google Ads

Meta Ads

LinkedIn Ads

Analytics tools (GA4, Looker, PowerBI)

Descrizione del lavoro

A leading online learning platform in Italy is seeking a Marketing Manager to lead multi-channel campaigns for postgraduate online degrees. This role requires the ability to drive student acquisition through a mix of digital media channels, focusing on performance and branding. The ideal candidate will be a native Italian speaker, skilled in campaign localization, data-driven marketing, and familiar with the Italian higher education landscape.